> Instagram made $69 billion from us last year. We made nothing.
I don't love Meta, but clearly if no value was received from using IG then people wouldn't be using it.
People are getting access to an instantaneous global publishing platform with hundreds of millions of eyeballs at zero cost to themselves. Fortunes and careers are made on it every single day.
You're right, that comment is pretty superlative - the point is more around the disparity in the exchange between user and platform.
Compared to what Meta receives, the vast majority of users receive nothing, and studies continue to show there are wellbeing costs to the user, who is statistically negatively affected by the design of the platform, all the while
Meta's use of persuasive design effectively coerces users into staying on-platform.
Meta Invoice was built to challenge the illusion that social media is a neutral, benevolent publishing platform - and to provoke reflection on our role as the user in the attention economy.
> Instagram made $69 billion from us last year. We made nothing.
I don't love Meta, but clearly if no value was received from using IG then people wouldn't be using it.
People are getting access to an instantaneous global publishing platform with hundreds of millions of eyeballs at zero cost to themselves. Fortunes and careers are made on it every single day.
You're right, that comment is pretty superlative - the point is more around the disparity in the exchange between user and platform.
Compared to what Meta receives, the vast majority of users receive nothing, and studies continue to show there are wellbeing costs to the user, who is statistically negatively affected by the design of the platform, all the while Meta's use of persuasive design effectively coerces users into staying on-platform.
Meta Invoice was built to challenge the illusion that social media is a neutral, benevolent publishing platform - and to provoke reflection on our role as the user in the attention economy.