The Broadcom business model (outside the chip business) had been pretty well known, and they don’t really hide it.
They are tech bottom feeders. They find large businesses with a decent moat and free cash flow but are in long term decline (and wasting cash trying to find something new). They buy them, cut development, support and marginal products. Raise prices and squeeze as much as they can.
It’s the same modus operandi as private equity but worse, because Broadcom has the money and technical resources to do interesting things with the technology, but they don’t.
Broadcom is publicly listed with a public float of about 98% (i.e. 98% of it's shares are listed publicly).
You're right that most shares are held by institutions (~80%), but that typically reflects the fact that most share ownership by individuals/companies goes through intermediaries (401k, fund investments, ETF etc.). Most of this institutional ownership is just asset managers, insurance, banks etc. taking their cut before passing returns/loses through to the end risk holder. The average institutional ownership of companies in the S&P500 for example is also ~80%.
None of this takes away from the point that Broadcom is absolutely run like a PE firm as the original commenter noted.
Not surprising given the CEO was appointed by KKR/Silverlake 20 years ago.
And it has no US comparison. The tesco meal deal concept, the literal wall of choices, just doesnt exist in north america.
I did a big work trip to the UK a couple years back with over 100 people. I tried to explain meal deals and nobody believed me. Then our people basically stripped the meal deal shelves of the tesco express beside our hotel.
Meal deals are in every supermarket in the UK. Petrol stations even do them.
Also, as a foreigner who lives over there, I think they are... sad? I'm surprised they got a positive reception from your coworkers. For me they are a backup and a failure to do something more interesting.
What people don't realise is the startups here in the UK run on miserable sandwiches, tasteless crisps and energy drinks. Middle management lives on slightly more expensive platters from Pret.
A sandwich, bag of crisps and a drink for £5 is an actual deal. Sandwich alone in U.S. would be $10 and the “$15 Meal Deal” just doesn’t have the same ring to it.
Incorrect. Maybe you familiar with the high cost of living areas. There are similar $5 deals in the United States. The US is a big place and has many, many businesses offering very similar deals.
Gosh, it used to be £3 not that long ago. About £5 for a wrap at Prêt if I couldn't be bothered to go fight with the tourists to cross the road down Kingsway.
Mmh, you can get 3 el cheapo sandwiches for 1.99€, a 100g bag of chips for 0.99€ and a liter of water for 0.90€ or flavoured /coke for 1.99€ in Germany
Considering a £ is more then a €, supposedly at last - it doesn't sound like a good deal to me
If you want a shitty sandwich you can find it for $5 in the US no problem. Plus some variation of the sausage roll that will clean you out just as well.
The "main" has expanded to Huel, salads, wraps, sushi, even hot food
The "snack" can be more than crisps: small bags of fresh chicken, 2 boiled eggs, small sushi pack, gyozas etc
The "drink" includes quality smoothies, acceptable vending machine coffee etc
Meal deal value maximizing is the whole game lol. There are also lots of healthier options if you choose carefully
In certain Sainsbury's you can get hot food as the main such as a small green curry or chicken goujons, and wedges or hash browns as the side
But the price creeps up £0.50 practically yearly. I think it's £5.50 already in Sainsbury's
It's better to view it as a cheaper alternative to eating at a restaurant rather than somehow saving money compared to bringing in leftovers. People who think £5.50 a day for lunch is saving money versus cooking themselves are delusional
I worked in software acquisitions for a large organization and it was really eye opening to see how insane some of these companies are when it comes to pricing customers out. I always wondered - what is the motive? They make pricing structure changes that aren't even considerable for any organization that has any fashion of a budget. VMWare was one example where our already insane costs that had nearly tripled over the previous 4 years were quoted to triple at the end of the period.
Another was a Java SE licensing change that went from around $1k per instance, of which we had about 5. Mind you there is little to no maintenance support provided here. The increase was to $5.25 per organizational employee per instance, whether they used the instance or not - of which we had 100k. The choice was obviously a simple one.
I can only assume very few organization stay on the ride for those kinds of changes, but obviously they must - but why?
It might take a large org several years to migrate off core systems like VMWare. If you think the customer is likely to churn within a few years anyway it makes economic sense to hike their fee.
It's hard (=expensive) to change all the internal infrastructure or sometimes even internal processes, and if companies manage to stay just a bit cheaper than their custumers cost to rewrite "everything", they'll get the money. Even if some customers do so, with the price hike, they still earn more from the ones who don't.
Having done this to a number of clusters, it works really well; TLDR you can have it as simple as mounting the remote ESXi as a datastore and just migrating it straight over in the UI. Or automate it if you have 40,000 of them as Tesco does, though tbqh I'm not sure Proxmox is the solution for that scale of workload.
Our MSP refuses to consider ProxMox because “we need to support it”… but are happy as clams to throw me outrageous HyperV labor costs.
They’re literally putting me in a position where I either need to fire them because they refuse to use an open source solution and hire people that can read code… or fire them because they want 50,000 to move 15 VMs over to HyperV.
I want an MSP that isn’t scared of things outside of Microsoft.
It's honestly been easy as hell to support and upstream support contracts are available for cheap as chips, like a grand a socket a year or less. An MSP could partner with them to offer enhanced support if they were smart! It's just KVM / Qemu / Ceph on Linux, plenty of 3rd parties can provide support for it... just go spin up a cluster in a trio of VMware machines with nested virtualization turned on and take it for a spin.
You can get court transcripts but (just like the USA) you have to pay for them. Things could be improved, but in no way are normal UK court cases secret as you claimed. You can also visit the courts and watch cases from the public gallery. You're basically wrong and doubling down on it, for what reason I cannot say.
My friend, please don’t act like an expert when you happen to be talking to one…
Magistrates court trials are not recorded so no transcripts. So a malicious prosecution is easy to pursue.
When one files for a transcript in courts that are recorded, the transcript is first sent to the Judge and the judge is allowed to change anything they like, with no transparency. They can also refuse a transcript if they feel like it.
I’m not going to respond any further to you as you for some unknown reason are talking about things that you do not understand…
> Tesco is also dealing with migration challenges related to data security because its new, unnamed virtualization software is incompatible with the Veeam and Zerto products it uses.
What is a VMware alternative, that isn't compatible with backup software? I'm guessing it's not nutanix?
I'm having flashbacks from the late 90s/ early 00s when your company would hire a "Linux guy" that would force a large scale migration to some open source stack no one heard of, then only later worry about if any existing applications worked.
Currently in Finland, a major public health provider is moving to chromebooks. By the end of 2026. They won’t even have the test environments ready before Q3 2026.
I'd would assume that this is not a monolithic cluster of 40k vm's but at least tens of clusters. Which puts it in the realm of capabilities of Proxmox.
Before my vacation we (3 colleagues and myself) completedan 8 months long migration (coordination with stakeholders is longer and more complex than migrating a 192TB VM !!!) to 6 proxmox clusters so 20 to 40 clusters for 40k is certainly possible but imo it would be unwieldy.
I work at Red Hat and a customer moving 40k servers off VMware is a fairly regular occurrence. It'd be one of the larger migrations but certainly not unusual. We can usually do about 500-1000 guests per day once the migration is fully underway after the initial engagement and a qualification period where the VMs get scoped for anything unusual / difficult to move.
It's all based around open source projects virt-v2v and Migration Toolkit for Virt, and the typical target is OpenShift Virtualization.
There are various zero-copy options if you're using specific storage. In the best case the downtime for each guest can be as little as a few minutes. If the storage stars don't align then it can take a few hours per VM (but conversions happen in parallel, dozens or hundreds at a time).
[I don't have any specific knowledge about where this Tesco account is going. We have plenty of competitors. Everyone is dining at the Broadcom trough right now. Broadcom's "strategy" is absolutely baffling to me.]
>Broadcom's "strategy" is absolutely baffling to me.
I know plenty of Enterprise customers who cannot move easily and just renewed 3 year VMware licenses for their cluster at insane rates. They are planning on moving but I'd be shocked if they complete it. $LastCompany had VMware footprint I know will be very difficult to move off, deployments, monitoring, backups were all dependent on VMware. There are plenty of US Government entities who are not even considering it at this time.
If you look deeper into the migration article, it's pointed out that they are already facing migration challenges. I wouldn't be shocked if 3 years later, there are some workloads still running on VMware, you can't easily get them off and just renews insane licensing cost for much smaller hardware footprint.
The extortionate renewal rates I saw as a gift from Broadcom. It made it very easy to price the risk of doing nothing and be sure that the cost of outages during and immediately post-migration would be lower. (Yes, we had a few, due to obscure drivers issues or an app that really wanted a specific CPU or chipset or virtual NIC, and they cost us less than 10%, probably closer to 5%, of what the proposed renewal would have cost.)
Yeah I'm at a place that is kind of sucking it up, but there is a work-stream to move more stuff into the cloud and another work-stream to move more stuff on-prem but Kubernetes running on bare-metal. There's also work to stop using some component of VMware as well.
I think Broadcom correctly realizes that no matter what they do there is no long term: In a world of Cloud hyperscalers and containerization, the absolute number of “traditional” virtual machines run by a commercial hypervisor has nowhere to go but down.
No one's going away from VMs any time soon (if ever). More than half of the workloads we see being migrated are Windows. Many more are odd/ancient RHEL versions running some very specific software where the manufacturer won't offer a newer version / went out of business / the guy who set it up left and no one knows how it's configured / it works and we never want to touch it again.
Containers do not reduce reliance on VMs, really. Those containers still need a server to run on, and that server is almost certainly going to be a VM and not bare metal.
> that server is almost certainly going to be a VM and not bare metal
I understand that this is normal but I've never understood it.
If all the containers are running the same company's applications (so they don't care about security boundaries between them), what's the difference between having all the containers under the same kernel vs separate kernels?
The VM layer gives you an aspect of fungibility that commodity hardware doesn’t. It’s being able to over provision, dynamically reallocate hardware resources, or do things like live migration and entire system snapshots. That hardware/system management aspect is what VM’s give you and containers don’t.
Note: if you want to conflate “containers“ with an entire job management and scheduling system (“k8s”) then you’re not actually talking about the current target customer for VMware.
Openshift Virt is fully open source under a BSD license, so you now have legal options to move to a competitor or even manage it yourself (although I wouldn't recommend the latter, even I don't manage OSV myself).
> Broadcom's "strategy" is absolutely baffling to me.
If one believes that they intend to get new VMware customers, or that they intend to have more than single-digit numbers of customers on VMware ten years from now, I can see how that might make their strategy baffling.
They appear to have made a lot of money doing what they're doing, so it looks to be working quite well for them... regardless of what the public or their former customers think about it.
Lots of orgs have been documenting their moves to KubeVirt over the past year or so. There's KubeCon video recordings on the youtube channel from Amsterdam with lots of this kind of stuff, especially from european end users.
One thing I find consistent is orgs are also looking at the whole stack, this is just another major component of digital sovereignty.
Disclaimer: work for CNCF on this but worked on the first version of VMWare Tanzu so every announcement in this space is interesting lol.
Lots of these machines are dynamically created and provisioned depending on load factors nowadays.
The days of manually setting up servers in hyperscaling-environments are long long gone.
Example: Your GitLab CICD needs Runners. They are dynamically requested "somewhere in our cloud somwhere in the world" and then spun up and configures fully automatically. No human touches this stuff anymore.
How do you imagine cash registers work these days? With 5,000 stores worldwide, 40k servers is 8 computers per store, which doesn't seem excessive to me.
I imagine that cash registers have the cpu power of at least a cellphone and that they can store transactions over internet in the central company database.
I don’t know how anyone can afford these migrations especially for production on prem workloads without building literally duplicate sets of hardware clusters then manually migrate workloads.
The 40k servers are probably made up of multiple redundant vSphere clusters with failover. You simply take one of those redundant clusters and migrate one half of it over. Then the other half. Then duplicate that process. As you build more compute in the new stack, you can decomission more and more of the old stack and convert it. The transition would progress like a cascade, with larger and larger groups of clusters being migrated at once until you're left with the one-off, ad-hoc, weirdo clusters at the end that need to be manually migrated (usually with great effort).
The actual hardware servers are clustered together into pools of resources. The pools are where the VMs live. The bigger the new pool becomes, the faster you can empty the old one. So the migration starts very slowly, ramps up quickly, and then tapers off.
> You simply take one of those redundant clusters and migrate one half of it over.
For that half you are migrating, you are essentially operating without redundancy. If these are serious production workloads, the tradeoff is not as simple as you make it seem.
We usually reuse the VMware hardware and (most importantly) file storage. Some additional hardware is required temporarily so you can build out initial Openshift nodes. The VMware nodes are decommissioned and converted to OSV nodes as the conversion goes along. With some kinds of file storage (cough NetApp) the conversion is zero copy, the VM literally stays where it is. With others we will copy to new NFS storage areas which will be provisioned on the same physical hardware.
Ha I have done migrations recently from vSphere to vSphere using vMotion and it was easy.
But it still took duplicate set of HW and I couldn’t imagine doing it without a lot of IaC and automation in place (plus physical space, power and cooling)
As someone who has never dealt with anything close to this scale, why would it take 18 months to migrate? Is this poor config management, a lack of automation, or something else?
I work in automating conversions off VMware and 40,000 VMs is just a lot of data to move. We could probably do 500-1000 / day which would be 3 months, but that would be best case, and there's a lot of prequalification where you examine classes of VMs to check what software they're running and identify the unsupported / difficult cases. That planning would add extra months.
In some cases you can do zero copy conversions, so downtime can be done in a few minutes, but it relies on the customer have very particular storage configurations (NetApp basically). In other cases there can be significant downtime that needs to be scheduled. I worked one case where the customer shut down several production lines over a number of weekends so we could convert the workloads. (Everything was meticulously planned, along with fallbacks that thankfully we did not need to use.)
Some things you don't convert at all. Databases generally get replicated at DB level to new hardware. Single-purpose appliances need to be reprovisioned by going back to the vendor and asking for a KVM equivalent.
Then there's all kinds of craziness, like we had customers who rolled their own backup solutions where we had to add special cases to the software to detect and ignore the backup partitions. Or people running Windows 95 or RHEL 3 (for real!) where there are no virtio drivers and we don't certify the hypervisor so it requires support exceptions. At this point people have been using VMware for nearly 30 years, there's all kinds of crazy legacy.
VMWare is like Active Directory: been around for ages, wildly flexible, and has a habit of seeping structural debt into every line of business the organization undertakes.
The ecosystem existed - Red Hat OVE, Nutanix were mature in the enterprise market, but VMware had such a grip with low cost (honestly, it was a smart Broadcom play despite infuriating customers), ease of use, feature rich, big software/support/consultant ecosystem. It was almost like the Windows of virtualization, in that it bred complacency.
I know nothing about Tesco, but sometimes ops cultures lack the skills or mandate to successfully switch tech stacks.
My hope from this headline was that some open source solution was functionally equivalent from a business perspective. But then I read that Tesco has had to:
> procure alternative solutions with reduced functionality
meaning VMWare is still basically the only option if you need something that works out of the box. Hopefully this changes in the mid term as other customers migrate away.
The competition is compelling, actually. Red Hat OVE, Nutanix for those who want support, and Proxmox is emerging as a possibility in the ent space.
I read "reduced functionality" as they married themselves to something specific and non-portable, like oh, pick a card from VMware - NSX networking, VSAN storage, maybe something in Tanzu, and that phrase reflected their difficulty escaping the lock-in quickly enough. (This was all speculation)
It's incredible how hard it is for firms to migrate away from platforms. Clearly you could just give something away for nearly free for 20 years and then jack the price up and make bajillions.
Even better if you can charge a mildly high license fee for 20 years first and then jack it up to something outrageous and still have customers who just can't drop you.
I think it's a cultural thing over there. They came loaded for bear with their customers to convert them to the new ARR-based, non-perpetual product lineup.
I've negotiated a lot of contracts and renewals. I've been threatened twice - Oracle, and then Broadcom. We had perpetual licenses, but that didn't matter, according to them we were out of compliance and as a "courtesy" they delayed sending C&D as a precursor to suing us - this was the intro meeting call. There was no budging on price, and they actually priced the cheaper alternative we could have considered ("VVF") at like a 0.1% discount from their core "VCF" product, I think as a fuck-you. It was a great time, our reseller and I shared a drink over that one.
It does seem an odd move. No doubt they're going to milk existing customers for everything they're worth, but they're going to create a generation of people who will never buy anything from them ever again. That guy who's busting his balls to migrate off VMWare because of the price hike is gonna be the CTO in 10 years time, and when he's making that 10m USD purchasing decision they're gonna stay well away from anything with the name Broadcom on it.
I dont think that's true, a lot of the database market that exists is basically "we're not oracle but we did a thing they can also do for much cheaper"
Broadcom expects every customer to move off VMware eventually due to technology shifts, by jacking up the price 10x and cutting costs 70% they can print money for a few years from customers that are either too risk-averse or too dysfunctional to switch to another product.
Possibly they’ll do enough brand damage that it turns out to be a negative ROI, but for now they’re printing money.
i just had to spend a bunch of time (not for work, for hobby purposes) bc broadcom acquired bitnami or something and then decided to kill off the free docker images for various software. very very annoying. can't believe they did this by just yanking the images from the registry too, leaving nodes to fail if they lose their image cache and have to restart
At that scale it is almost always easier to run your own infrastructure. Like, I’m not kidding, kubernetes will handle it fairly easy. Get a DevOps engineer or a good consulting agency and run your cluster on Hetzner. This saved us insane amounts of money. No need to buy infrastructure outright but simply moving off the cloud will easily squash your bill by 50% if not more.
Before AI, the cloud was the big thing. It took years for companies to understand the risk of hosting on someone else’s infrastructure, regardless of the initial cost savings. I’m somewhat happy to see reality sink in, though this specific case is quite alarming.
If AI survives, we’ll see inflated costs drive companies back to hiring actual human beings to do the work.
If anyone here is looking to move Greenplum workloads off Broadcom (or unsupported open source), email me miles.richardson@enterprisedb.com — I’m the PM for WarehousePG [0], an open source fork of Greenplum. We’ve got a cracked engineering team working hard to modernize it.
At EDB we’ve forked Greenplum from last OSS into WarehousePG, added over a dozen customers with petabytes of data, and hired a few dozen specialists. We have an extension for Lakehouse connectivity based on DataFusion (with optional offload to Spark including GPU acceleration) to read/write Iceberg. And we have a lot planned for the next version, which you might infer from the name: WarehousePG 19.
I’m surprised by the comments here.
The Broadcom business model (outside the chip business) had been pretty well known, and they don’t really hide it.
They are tech bottom feeders. They find large businesses with a decent moat and free cash flow but are in long term decline (and wasting cash trying to find something new). They buy them, cut development, support and marginal products. Raise prices and squeeze as much as they can.
It’s the same modus operandi as private equity but worse, because Broadcom has the money and technical resources to do interesting things with the technology, but they don’t.
KKR bought Avago, which bought Broadcom and took the name.
They are a PE firm
Someone really needs to build an "Evil Companies" list with flowcharts showing the date/time of demonic possession.
I started building one some years ago, until a friend pointed out that I’d be unemployable and probably targeted.
Do it anonymously?
I think KKR sold Avago/Broadcom years ago but the same CEO and private equity mindset is still there.
Wikipedia's ownership section on broadcom is stale 2024 data but back then at least 10 investment firms and banks owned about 40% of it.
Broadcom is publicly listed with a public float of about 98% (i.e. 98% of it's shares are listed publicly).
You're right that most shares are held by institutions (~80%), but that typically reflects the fact that most share ownership by individuals/companies goes through intermediaries (401k, fund investments, ETF etc.). Most of this institutional ownership is just asset managers, insurance, banks etc. taking their cut before passing returns/loses through to the end risk holder. The average institutional ownership of companies in the S&P500 for example is also ~80%.
None of this takes away from the point that Broadcom is absolutely run like a PE firm as the original commenter noted.
Not surprising given the CEO was appointed by KKR/Silverlake 20 years ago.
https://finance.yahoo.com/quote/AVGO/holders/?p=AVGO
That's what Constellation Software do and they're in the top 20 biggest software companies. It's not a niche thing for sure
”Tesco, a retail conglomerate headquartered in the United Kingdom”
For any non Uk people, it’s the largest supermarket in Uk. Combination of large stores and smaller high street convenience stores.
(2nd largest was owned by Walmart who sold it recently to private equity and so now it’s saddled with debt and being ruined…).
Walmart had already ruined ASDA to be fair, it's not like private equity is doing worse.
The fifth largest (Morrisons) was also sold to PE with predictable results. https://en.wikipedia.org/wiki/Morrisons#CD&R_takeover
It has decent presence in some parts of South East Asia as well via JVs e.g. Tesco Lotus in Thailand.
FWIW, Tesco just divested from all of the Lotuses… now it’s the awkwardly named Lotus’s.
Didn’t realize they were behind Lotus. I also liked the refrigerated meals they would heat up for you right in the store.
And it has no US comparison. The tesco meal deal concept, the literal wall of choices, just doesnt exist in north america.
I did a big work trip to the UK a couple years back with over 100 people. I tried to explain meal deals and nobody believed me. Then our people basically stripped the meal deal shelves of the tesco express beside our hotel.
Meal deals are in every supermarket in the UK. Petrol stations even do them.
Also, as a foreigner who lives over there, I think they are... sad? I'm surprised they got a positive reception from your coworkers. For me they are a backup and a failure to do something more interesting.
What people don't realise is the startups here in the UK run on miserable sandwiches, tasteless crisps and energy drinks. Middle management lives on slightly more expensive platters from Pret.
What's so unbelievable about meal deals? It seems like a really straightforward bundle purchase.
A sandwich, bag of crisps and a drink for £5 is an actual deal. Sandwich alone in U.S. would be $10 and the “$15 Meal Deal” just doesn’t have the same ring to it.
Costco sells really good hotdogs with a large coke for $1.50.
Incorrect. Maybe you familiar with the high cost of living areas. There are similar $5 deals in the United States. The US is a big place and has many, many businesses offering very similar deals.
Thing is, the meal deals are _everywhere_ in the UK. There is no "high cost of living" priced Tesco. Or Sainsbury's. Or 5 other supermarkets.
Gosh, it used to be £3 not that long ago. About £5 for a wrap at Prêt if I couldn't be bothered to go fight with the tourists to cross the road down Kingsway.
It's £3.85. Not that much more.
Mmh, you can get 3 el cheapo sandwiches for 1.99€, a 100g bag of chips for 0.99€ and a liter of water for 0.90€ or flavoured /coke for 1.99€ in Germany
Considering a £ is more then a €, supposedly at last - it doesn't sound like a good deal to me
I don't think I could find a sandwich anywhere around here in Canada save maybe one of those awful gas station ones for under $6
If you want a shitty sandwich you can find it for $5 in the US no problem. Plus some variation of the sausage roll that will clean you out just as well.
And by "clean you out" you mean financially or both?
Oh, you'll be able to afford it... but you may end up having to spend some time instead
Meal deal = main + snack/side + drink
The "main" has expanded to Huel, salads, wraps, sushi, even hot food
The "snack" can be more than crisps: small bags of fresh chicken, 2 boiled eggs, small sushi pack, gyozas etc
The "drink" includes quality smoothies, acceptable vending machine coffee etc
Meal deal value maximizing is the whole game lol. There are also lots of healthier options if you choose carefully
In certain Sainsbury's you can get hot food as the main such as a small green curry or chicken goujons, and wedges or hash browns as the side
But the price creeps up £0.50 practically yearly. I think it's £5.50 already in Sainsbury's
It's better to view it as a cheaper alternative to eating at a restaurant rather than somehow saving money compared to bringing in leftovers. People who think £5.50 a day for lunch is saving money versus cooking themselves are delusional
I worked in software acquisitions for a large organization and it was really eye opening to see how insane some of these companies are when it comes to pricing customers out. I always wondered - what is the motive? They make pricing structure changes that aren't even considerable for any organization that has any fashion of a budget. VMWare was one example where our already insane costs that had nearly tripled over the previous 4 years were quoted to triple at the end of the period.
Another was a Java SE licensing change that went from around $1k per instance, of which we had about 5. Mind you there is little to no maintenance support provided here. The increase was to $5.25 per organizational employee per instance, whether they used the instance or not - of which we had 100k. The choice was obviously a simple one.
I can only assume very few organization stay on the ride for those kinds of changes, but obviously they must - but why?
It might take a large org several years to migrate off core systems like VMWare. If you think the customer is likely to churn within a few years anyway it makes economic sense to hike their fee.
This in turn introduces a lot of economic inefficiency, for no good reason. I think regulation would be useful here.
It's hard (=expensive) to change all the internal infrastructure or sometimes even internal processes, and if companies manage to stay just a bit cheaper than their custumers cost to rewrite "everything", they'll get the money. Even if some customers do so, with the price hike, they still earn more from the ones who don't.
There is also risk introduced by change. Risk is very scary when you are in management.
If Tesco needs character witnesses that Broadcom has done this to many other customers, I think they’ll find plenty of willing participants.
Broadcom’s marketing for Proxmox is extremely effective.
Looks like proxmox has well-fleshed-out documentation for migrating from vmware:
"Although it was written with VMware as the source in mind, most sections should apply to other source hypervisors as well."
https://pve.proxmox.com/wiki/Migrate_to_Proxmox_VE
Having done this to a number of clusters, it works really well; TLDR you can have it as simple as mounting the remote ESXi as a datastore and just migrating it straight over in the UI. Or automate it if you have 40,000 of them as Tesco does, though tbqh I'm not sure Proxmox is the solution for that scale of workload.
Ugh. ProxMox breaks my heart.
Our MSP refuses to consider ProxMox because “we need to support it”… but are happy as clams to throw me outrageous HyperV labor costs.
They’re literally putting me in a position where I either need to fire them because they refuse to use an open source solution and hire people that can read code… or fire them because they want 50,000 to move 15 VMs over to HyperV.
I want an MSP that isn’t scared of things outside of Microsoft.
It's honestly been easy as hell to support and upstream support contracts are available for cheap as chips, like a grand a socket a year or less. An MSP could partner with them to offer enhanced support if they were smart! It's just KVM / Qemu / Ceph on Linux, plenty of 3rd parties can provide support for it... just go spin up a cluster in a trio of VMware machines with nested virtualization turned on and take it for a spin.
It’s ok, UK courts are mainly rigged and likely to favour a home company over a foreign one (see Tesla v bbc as an example).
Unlike USA, we don’t have Juries for corporate cases and generally filings are private so the Judgement can say pretty much anything….
What are you talking about? Judicial filings in the UK are not generally confidential and when they are it is usually only about specific documents.
In USA you can go on a website and download the filings for PDiddy or Tate or whoever
Show me the uk website.
Oh what’s that? There isn’t one you say…
There is a lot that goes on that the media and the professionals involved don’t speak about.
Not automatically published on the internet, and confidential aren’t the same thing.
Phone, email or visit the court registry.
You need permission of the court(I.e. Judge ) as per CPR
Phoning will get you the national Contact centre, emails may or not any not be replied to… court registry needs an appointment…
It’s all very nuanced. Until you know how it all works, you don’t know
https://www.bailii.org/
That’s judgements (What the judge said)
The filings by the parties are made public in the USA and other countries. So you can actually see the arguments and evidence.
You can get court transcripts but (just like the USA) you have to pay for them. Things could be improved, but in no way are normal UK court cases secret as you claimed. You can also visit the courts and watch cases from the public gallery. You're basically wrong and doubling down on it, for what reason I cannot say.
My friend, please don’t act like an expert when you happen to be talking to one…
Magistrates court trials are not recorded so no transcripts. So a malicious prosecution is easy to pursue.
When one files for a transcript in courts that are recorded, the transcript is first sent to the Judge and the judge is allowed to change anything they like, with no transparency. They can also refuse a transcript if they feel like it.
I’m not going to respond any further to you as you for some unknown reason are talking about things that you do not understand…
Have a good day.
I wonder how the register (the source for this article) managed to even get the information for their article...
>filings are private
That's horrific
If uk media were not silenced then yes, everyone would be horrified at what goes on.
It would be if it were true.
It is
Im confused as to why you think you know better
> Tesco is also dealing with migration challenges related to data security because its new, unnamed virtualization software is incompatible with the Veeam and Zerto products it uses.
What is a VMware alternative, that isn't compatible with backup software? I'm guessing it's not nutanix?
I'm having flashbacks from the late 90s/ early 00s when your company would hire a "Linux guy" that would force a large scale migration to some open source stack no one heard of, then only later worry about if any existing applications worked.
Currently in Finland, a major public health provider is moving to chromebooks. By the end of 2026. They won’t even have the test environments ready before Q3 2026.
Interesting times.
I've been hearing that HPE are on a push lately with larger enterprises trying to encroach on VMWare during their pricing changes, might be them.
HPE's VMWare alternative is Morpheus, and it supports both Veeam and Zerto. So it's probably not them.
Probably Proxmox. Veeam support is relatively new.
Proxmox for 40k vm would be surprising also veeam support Proxmox.
I'd would assume that this is not a monolithic cluster of 40k vm's but at least tens of clusters. Which puts it in the realm of capabilities of Proxmox.
Before my vacation we (3 colleagues and myself) completedan 8 months long migration (coordination with stakeholders is longer and more complex than migrating a 192TB VM !!!) to 6 proxmox clusters so 20 to 40 clusters for 40k is certainly possible but imo it would be unwieldy.
Would you do it again (ProxMox)?
I’d guess thousands of clusters. They have over 3k retail stores in the UK, so that could be a 2-3 node cluster in every one.
I’ve worked with a few major US grocers on very similar projects (some hardware only refreshes and one VMware to HyperV/Azure Local migration).
OpenShift as an alternative to Tanzu.
OpenShift Virtualisation or whatever it’s called for the virtualisation part of VMWare.
Used to do those migration in a previous life.
The latter is IIRC rebadged KubeVirt
OpenShift Virt is way more than Kubevirt.
Nutanix has served us well over the last 8 or so years.
How has pricing been? I’ve heard their renewals can get expensive.
Have lots of customer who run it and would echo your same positive review.
Spoke to a senior guy at a large national bank recently who swore that they will never again get any Broadcom hardware.
He talked about "Broadcom lies.."
I’m sure they don’t care. They were pretty up front when they bought VMware what the play was
Great time to migrate off VMware. All the migration paths are well-trodden by now, but goddamn 40k vm's. A lot of work ahead.
I work at Red Hat and a customer moving 40k servers off VMware is a fairly regular occurrence. It'd be one of the larger migrations but certainly not unusual. We can usually do about 500-1000 guests per day once the migration is fully underway after the initial engagement and a qualification period where the VMs get scoped for anything unusual / difficult to move.
It's all based around open source projects virt-v2v and Migration Toolkit for Virt, and the typical target is OpenShift Virtualization.
There are various zero-copy options if you're using specific storage. In the best case the downtime for each guest can be as little as a few minutes. If the storage stars don't align then it can take a few hours per VM (but conversions happen in parallel, dozens or hundreds at a time).
[I don't have any specific knowledge about where this Tesco account is going. We have plenty of competitors. Everyone is dining at the Broadcom trough right now. Broadcom's "strategy" is absolutely baffling to me.]
Edit: Almost forgot that I gave a 5 minute lightning talk about it: https://pretalx.com/devconf-cz-2024/talk/SN93LG/
>Broadcom's "strategy" is absolutely baffling to me.
I know plenty of Enterprise customers who cannot move easily and just renewed 3 year VMware licenses for their cluster at insane rates. They are planning on moving but I'd be shocked if they complete it. $LastCompany had VMware footprint I know will be very difficult to move off, deployments, monitoring, backups were all dependent on VMware. There are plenty of US Government entities who are not even considering it at this time.
Also, Broadcom has slashed expenses so I wouldn't be shocked if profit margins are crazy. This article: https://www.theregister.com/software/2025/03/07/bulk-of-big-... indicates over 1 Billion additional revenue per quarter
If you look deeper into the migration article, it's pointed out that they are already facing migration challenges. I wouldn't be shocked if 3 years later, there are some workloads still running on VMware, you can't easily get them off and just renews insane licensing cost for much smaller hardware footprint.
The extortionate renewal rates I saw as a gift from Broadcom. It made it very easy to price the risk of doing nothing and be sure that the cost of outages during and immediately post-migration would be lower. (Yes, we had a few, due to obscure drivers issues or an app that really wanted a specific CPU or chipset or virtual NIC, and they cost us less than 10%, probably closer to 5%, of what the proposed renewal would have cost.)
Yeah I'm at a place that is kind of sucking it up, but there is a work-stream to move more stuff into the cloud and another work-stream to move more stuff on-prem but Kubernetes running on bare-metal. There's also work to stop using some component of VMware as well.
Sure but whole strategy is "Jack up prices by 500%, cut expenses by 70% and make more money in short term"
What about the long term? Who care, massive money made and they can use that to keep going.
Long term you roll those profits into another acquisition. Rinse and repeat. Scorched earth, no mercy
I think Broadcom correctly realizes that no matter what they do there is no long term: In a world of Cloud hyperscalers and containerization, the absolute number of “traditional” virtual machines run by a commercial hypervisor has nowhere to go but down.
No one's going away from VMs any time soon (if ever). More than half of the workloads we see being migrated are Windows. Many more are odd/ancient RHEL versions running some very specific software where the manufacturer won't offer a newer version / went out of business / the guy who set it up left and no one knows how it's configured / it works and we never want to touch it again.
IBM’s mainframe business is also large and highly profitable.
It’s not growing in any meaningful way relative to other technology businesses.
Containers do not reduce reliance on VMs, really. Those containers still need a server to run on, and that server is almost certainly going to be a VM and not bare metal.
> that server is almost certainly going to be a VM and not bare metal
I understand that this is normal but I've never understood it.
If all the containers are running the same company's applications (so they don't care about security boundaries between them), what's the difference between having all the containers under the same kernel vs separate kernels?
The VM layer gives you an aspect of fungibility that commodity hardware doesn’t. It’s being able to over provision, dynamically reallocate hardware resources, or do things like live migration and entire system snapshots. That hardware/system management aspect is what VM’s give you and containers don’t.
Note: if you want to conflate “containers“ with an entire job management and scheduling system (“k8s”) then you’re not actually talking about the current target customer for VMware.
It's cargo culting. Even 37 Signals fell for it.
Sure, but at that level it’s totally commoditized by the hyperscalers. VMWare brings nothing to the table.
They explained that fairly clearly
They make AI crap. The future is Mars.
But Snickers is Mars with nuts, so it's both healthier and more filling.
The future is Snickers!
Trading Broadcom for IBM... what could go wrong?
Openshift Virt is fully open source under a BSD license, so you now have legal options to move to a competitor or even manage it yourself (although I wouldn't recommend the latter, even I don't manage OSV myself).
Broadcom is acting like a VC. Quickly milk as much as you can then sell the carcass.
They don’t hide this
> Broadcom's "strategy" is absolutely baffling to me.
If one believes that they intend to get new VMware customers, or that they intend to have more than single-digit numbers of customers on VMware ten years from now, I can see how that might make their strategy baffling.
They appear to have made a lot of money doing what they're doing, so it looks to be working quite well for them... regardless of what the public or their former customers think about it.
Nice. Thanks for the insight!
> A lot of work ahead.
Lots of orgs have been documenting their moves to KubeVirt over the past year or so. There's KubeCon video recordings on the youtube channel from Amsterdam with lots of this kind of stuff, especially from european end users.
One thing I find consistent is orgs are also looking at the whole stack, this is just another major component of digital sovereignty.
Disclaimer: work for CNCF on this but worked on the first version of VMWare Tanzu so every announcement in this space is interesting lol.
Broadcom shares are performing spectacularly well.
With the new $35 billion dollar AI / XPU deal, Broadcom is looking to ditch the legacy customers and move to the new shiny AI billions.
I wonder if it's fair to say Tesco are experiencing being treated somewhat like they treat farmers!
Why a retailer needs 40k servers? What are they serving? To whom?
What is wrong with system designers these days? Are they designing or just selling?
Lots of these machines are dynamically created and provisioned depending on load factors nowadays.
The days of manually setting up servers in hyperscaling-environments are long long gone.
Example: Your GitLab CICD needs Runners. They are dynamically requested "somewhere in our cloud somwhere in the world" and then spun up and configures fully automatically. No human touches this stuff anymore.
How do you imagine cash registers work these days? With 5,000 stores worldwide, 40k servers is 8 computers per store, which doesn't seem excessive to me.
I imagine that cash registers have the cpu power of at least a cellphone and that they can store transactions over internet in the central company database.
They also at some point purchased Pivotal Cloud Foundry and increased the licensing costs by incredible (order of magnitude) amounts.
They are completely destroying their customer base for these products.
I don’t know how anyone can afford these migrations especially for production on prem workloads without building literally duplicate sets of hardware clusters then manually migrate workloads.
I don't work at this level, but there's lots of things you can do.
a) you migrate in increments, so even if your migration needs to run old and new to compare, you don't need to do it for everything at once.
b) you probably have some slack, and you can make slack by packing tighter during migration.
c) you probably have some amount of regular hardware refresh. Retaining the old hardware a bit longer can get you more headroom for migration.
d) some servers can probably take an extended maintenance outage during conversion.
e) depending on everything, you might be able to get short term capacity from cloud or short term leases.
There's almost certainly some automation around migration. Some of it might even work.
Have a plan, make progress... even if you don't migrate everything by the date, you'll have done a lot and reduce the broadcom bill.
The 40k servers are probably made up of multiple redundant vSphere clusters with failover. You simply take one of those redundant clusters and migrate one half of it over. Then the other half. Then duplicate that process. As you build more compute in the new stack, you can decomission more and more of the old stack and convert it. The transition would progress like a cascade, with larger and larger groups of clusters being migrated at once until you're left with the one-off, ad-hoc, weirdo clusters at the end that need to be manually migrated (usually with great effort).
The actual hardware servers are clustered together into pools of resources. The pools are where the VMs live. The bigger the new pool becomes, the faster you can empty the old one. So the migration starts very slowly, ramps up quickly, and then tapers off.
> You simply take one of those redundant clusters and migrate one half of it over.
For that half you are migrating, you are essentially operating without redundancy. If these are serious production workloads, the tradeoff is not as simple as you make it seem.
We usually reuse the VMware hardware and (most importantly) file storage. Some additional hardware is required temporarily so you can build out initial Openshift nodes. The VMware nodes are decommissioned and converted to OSV nodes as the conversion goes along. With some kinds of file storage (cough NetApp) the conversion is zero copy, the VM literally stays where it is. With others we will copy to new NFS storage areas which will be provisioned on the same physical hardware.
Hire me, I'll be more than happy to show you! :D I'm an expert at it!
Ha I have done migrations recently from vSphere to vSphere using vMotion and it was easy.
But it still took duplicate set of HW and I couldn’t imagine doing it without a lot of IaC and automation in place (plus physical space, power and cooling)
As someone who has never dealt with anything close to this scale, why would it take 18 months to migrate? Is this poor config management, a lack of automation, or something else?
I work in automating conversions off VMware and 40,000 VMs is just a lot of data to move. We could probably do 500-1000 / day which would be 3 months, but that would be best case, and there's a lot of prequalification where you examine classes of VMs to check what software they're running and identify the unsupported / difficult cases. That planning would add extra months.
In some cases you can do zero copy conversions, so downtime can be done in a few minutes, but it relies on the customer have very particular storage configurations (NetApp basically). In other cases there can be significant downtime that needs to be scheduled. I worked one case where the customer shut down several production lines over a number of weekends so we could convert the workloads. (Everything was meticulously planned, along with fallbacks that thankfully we did not need to use.)
Some things you don't convert at all. Databases generally get replicated at DB level to new hardware. Single-purpose appliances need to be reprovisioned by going back to the vendor and asking for a KVM equivalent.
Then there's all kinds of craziness, like we had customers who rolled their own backup solutions where we had to add special cases to the software to detect and ignore the backup partitions. Or people running Windows 95 or RHEL 3 (for real!) where there are no virtio drivers and we don't certify the hypervisor so it requires support exceptions. At this point people have been using VMware for nearly 30 years, there's all kinds of crazy legacy.
VMWare is like Active Directory: been around for ages, wildly flexible, and has a habit of seeping structural debt into every line of business the organization undertakes.
AD is on the way out, it seems. Microsoft are pushing Enta or whatever it’s called these days.
I can't speak to this particular case, but most of the delay is likely to be organisational rather than technical at this kind of scale.
Don't think about how hard it is to migrate a VM to a new provider. Think about how hard it is to:
* Get procurement to sign off on a new vendor
* Guarantee that your ISO compliance standards can be met under the new regime
* Make sure that GDPR requirements are met during any data transfer process to the satisfaction of your legal team
* Get the old infrastructure team and the new infrastructure team coordinated enough to be able to plan a migration without downtime
* Mollify the consultants that the CEO's friend said he should hire
* Analyse the migration plan to death to derisk it while at the same time be unable to actually evaluate it small scale due to the points above
Don't forget any relevant training for employees (e.x. for things like 'how to connect to a virtual desktop'). That can add up in some cases.
Interesting -- none of the major VMWare customers had a second/alternative vendor/product? I hope they learnt the lesson.
The ecosystem existed - Red Hat OVE, Nutanix were mature in the enterprise market, but VMware had such a grip with low cost (honestly, it was a smart Broadcom play despite infuriating customers), ease of use, feature rich, big software/support/consultant ecosystem. It was almost like the Windows of virtualization, in that it bred complacency.
I know nothing about Tesco, but sometimes ops cultures lack the skills or mandate to successfully switch tech stacks.
There was no second product. vSphere was in a league of its own.
My hope from this headline was that some open source solution was functionally equivalent from a business perspective. But then I read that Tesco has had to:
> procure alternative solutions with reduced functionality
meaning VMWare is still basically the only option if you need something that works out of the box. Hopefully this changes in the mid term as other customers migrate away.
>VMWare is still basically the only option
The competition is compelling, actually. Red Hat OVE, Nutanix for those who want support, and Proxmox is emerging as a possibility in the ent space.
I read "reduced functionality" as they married themselves to something specific and non-portable, like oh, pick a card from VMware - NSX networking, VSAN storage, maybe something in Tanzu, and that phrase reflected their difficulty escaping the lock-in quickly enough. (This was all speculation)
It's incredible how hard it is for firms to migrate away from platforms. Clearly you could just give something away for nearly free for 20 years and then jack the price up and make bajillions.
Even better if you can charge a mildly high license fee for 20 years first and then jack it up to something outrageous and still have customers who just can't drop you.
Why would you self sabotage such a considerable contract? Are Broadcom stupid?
I think it's a cultural thing over there. They came loaded for bear with their customers to convert them to the new ARR-based, non-perpetual product lineup.
I've negotiated a lot of contracts and renewals. I've been threatened twice - Oracle, and then Broadcom. We had perpetual licenses, but that didn't matter, according to them we were out of compliance and as a "courtesy" they delayed sending C&D as a precursor to suing us - this was the intro meeting call. There was no budging on price, and they actually priced the cheaper alternative we could have considered ("VVF") at like a 0.1% discount from their core "VCF" product, I think as a fuck-you. It was a great time, our reseller and I shared a drink over that one.
It does seem an odd move. No doubt they're going to milk existing customers for everything they're worth, but they're going to create a generation of people who will never buy anything from them ever again. That guy who's busting his balls to migrate off VMWare because of the price hike is gonna be the CTO in 10 years time, and when he's making that 10m USD purchasing decision they're gonna stay well away from anything with the name Broadcom on it.
Pshaw! Similar behavior by Oracle has not diminished its footprint nor its sales.
I dont think that's true, a lot of the database market that exists is basically "we're not oracle but we did a thing they can also do for much cheaper"
It has. Which is why they were forced to turn to acquisitions to grow - they can only buy other people's customers, not attract new ones.
That's why broadcom bought the company he went with instead.
From the followup article "Broadcom is laughing all the way to the bank"
>"Broadcom’s recent $1 trillion valuation is largely related to Broadcom’s expectations of AI"
Who needs paying customers when you have AI?
Broadcom has paying customers - they sell chips to companies that have no paying customers.
VMware is in its way out and they are milking every penny?
Evidence does tend to point that direction, yes. What they did to the VMware ecosystem is reprehensible
Broadcom expects every customer to move off VMware eventually due to technology shifts, by jacking up the price 10x and cutting costs 70% they can print money for a few years from customers that are either too risk-averse or too dysfunctional to switch to another product.
Possibly they’ll do enough brand damage that it turns out to be a negative ROI, but for now they’re printing money.
Honestly the writing was on the wall for the traditional VM business already. May as well squeeze out what you can where you can.
Apparently you've not read about Broadcom's well loved and respected CEO: Hock Tan. /s
i just had to spend a bunch of time (not for work, for hobby purposes) bc broadcom acquired bitnami or something and then decided to kill off the free docker images for various software. very very annoying. can't believe they did this by just yanking the images from the registry too, leaving nodes to fail if they lose their image cache and have to restart
Imagine paying for virtualization software when open source options are almost industry standard
effective
extremely effective
this is probably another big risk with enterprises going all in on using spring-boot.
migrating to quarkus won't save you either - since it's IBM on the other hand.
if only other ecosystems could catch up to Java/JVM solutions.
there is no risk since spring boot is open source.
any attempt at milking spring-boot will lead to forking it into OpenBoot or something
support contracts ? if your spring-boot version is 2 releases behind etc. You use extensions that are [VMWare Tanzu Spring Enterprise Extensions]
Claude Code is your best support contract
What’s so special about Java/JVM solutions? What is for example the Go ecosystem missing in comparison?
Mostly 30 years of people writing code.
At that scale it is almost always easier to run your own infrastructure. Like, I’m not kidding, kubernetes will handle it fairly easy. Get a DevOps engineer or a good consulting agency and run your cluster on Hetzner. This saved us insane amounts of money. No need to buy infrastructure outright but simply moving off the cloud will easily squash your bill by 50% if not more.
Before AI, the cloud was the big thing. It took years for companies to understand the risk of hosting on someone else’s infrastructure, regardless of the initial cost savings. I’m somewhat happy to see reality sink in, though this specific case is quite alarming.
If AI survives, we’ll see inflated costs drive companies back to hiring actual human beings to do the work.
VMWare was run on local infrastructure long before the cloud existed.
... except this is on-prem with their own infrastructure, not cloud?
If anyone here is looking to move Greenplum workloads off Broadcom (or unsupported open source), email me miles.richardson@enterprisedb.com — I’m the PM for WarehousePG [0], an open source fork of Greenplum. We’ve got a cracked engineering team working hard to modernize it.
At EDB we’ve forked Greenplum from last OSS into WarehousePG, added over a dozen customers with petabytes of data, and hired a few dozen specialists. We have an extension for Lakehouse connectivity based on DataFusion (with optional offload to Spark including GPU acceleration) to read/write Iceberg. And we have a lot planned for the next version, which you might infer from the name: WarehousePG 19.
[0] https://github.com/warehouse-pg/warehouse-pg