> USA Today's flagship national outlet saw its organic Google search traffic from U.S. readers decline by close to 50% in the twelve months ending June 2026, per Semrush data. Over that same twelve-month stretch, Politico saw its Google search traffic decline 23%, CNN's fell roughly 25%, and Business Insider experienced a loss of more than 85%.
> USA Today's flagship national outlet saw its organic Google search traffic from U.S. readers decline by close to 50% in the twelve months ending June 2026, per Semrush data. Over that same twelve-month stretch, Politico saw its Google search traffic decline 23%, CNN's fell roughly 25%, and Business Insider experienced a loss of more than 85%.
Brutal.