> If you decide to buy the device, the purchase option fee is the list price minus any lease payments you’ve made minus any remaining discounts or trade-in credit. (excluding tax and any damage fees).
Lets look at a couple examples:
iPhone 17 pro max would be $1199 to buy (~1273 with tax) or $34.99 for 24 months totaling $839.76. So would cost 433.33 at the end of the lease to keep it
The cheapest 16" MBP would be 2,999 to buy (3186.44 with tax) or $57.99 for 36 months (or 80.99 for 24 months). 2087.64 or 1943.76. So around ~1k to buy it at the end.
It looks like you can keep making payments for 6 months to lower the buyout price a little bit.
So worst case scenario this is a 3 and a half year interest free loan with a higher payment at the end.
Seems not terrible? As long as you treat it as a loan and not a lease you can end at any point it seems fine and nothing really shady about it. You still have the option to own the device for the original cost.
Other than the loss of the iPhone upgrade program and the yearly upgrades, am I missing something here? I guess the biggest thing is you likely can't just pay it off and be done with it if you had the money.
> iPhone 17 pro max would be $1199 to buy (~1273 with tax) or $34.99 for 24 months totaling $839.76. So would cost 433.33 at the end of the lease to keep it
A lot of people aren’t going to have that $433 at the end of the lease to purchase the device outright, and so will have to roll it into another 2-year monthly payment, and another one after that.
So the goal of the program is the same as every other similar one - they want to turn a one-time device purchase into a perpetual monthly revenue stream, while keeping ownership of the asset at the end.
>they want to turn a one-time device purchase into a perpetual monthly revenue stream,
Precisely what they should have done for service revenue instead of milking App Store for the past 10 years. They should also have bundled Apple Care as part of it.
It would also allow them to hike up their price for iPhone. For example I wouldn't be surprised if the upcoming iPhone Fold and next year's iPhone 20 / XX start at $1499 to $1999.
My question is how will this roll out world wide, is this going to be like Apple Credit Card, Apple Cash and other things that is US only? Who is actually paying for the interest free loan. Somewhere along the line someone has got to give.
This is all good direction that is happening in the past 12 months, MacBook Neo, Apple Upgrade. Hopefully they will also fix the software part. macOS doesn't need annual upgrade. Perhaps neither do iOS. And the last thing would be about the App Store. But I guess that will take a lot longer.
> A lot of people aren’t going to have that $433 at the end of the lease to purchase the device outright
I think you're looking at this too much from the perspective of someone who wants to own the phone, not as someone who wants to consider a lease.
Leases are not a new invention. A lot of people, including very financially savvy and well off people, choose to lease rather than buy depending on the circumstances.
It preserves optionality. If you get to the end of the lease period and there’s a new iPhone you want or the battery isn’t holding up, you can choose not to buy it. You don’t have to deal with selling it or trading in.
If someone doesn’t have $400 to buy out the residual then I doubt they would have had the cash to pay for the whole thing up front. I don’t understand what your argument is.
> So the goal of the program is the same as every other similar one - they want to turn a one-time device purchase into a perpetual monthly revenue stream, while keeping ownership of the asset at the end.
It’s an option. They’re not turning anything into anything. Anyone who wants to buy the device can buy it. You now also have the option to lease it for 12 or 24 months and then after that you can still buy it if you want. Or you can not buy it.
You know those financially irresponsible people don’t need this program, right? They would have used a credit card to buy it with much worse terms
You seem tilted at Apple for offering a financing option, but your real gripe is apparently with some people who have poor financial decision making skills. Those people could (and probably would) do a lot worse with traditional options like a credit card.
Can we at least compare apples to apples (hah) and look at the actual terms of the program here? Honestly they're not bad, and I say that as someone who leans toward purchasing outright.
The median US household has a net worth of $200,000. Even a 50th percentile US household is very wealthy by global standards.
Credit card statistics are heavily manipulated because it's easy to make them sound terrible. I don't know which factoid specifically you're referring to, but the studies about "X percent of Americans couldn't handle an emergency expense without putting it on a credit card" often use tricks like including anyone who would pay by credit card if they could. I remember reading some of these studies and realizing that I would have been included in the statistic because I prefer to use a credit card where I can, even though I pay it off before interest accrues.
>when I mean most people - I mean 50% of the population.
That's not really applicable because:
1. the study is for an "unexpected" expense. This you can see from 2 years away
2. The wording in the study was something along the lines of "would have to dip into savings", not that they literally don't have any money for it. The fed's survey of consumer finances shows the median household has between 7-13k (depending whether you're counting median income or median wealth) in their checking accounts
There are phones that cost a lot less though. 50% of Americans being unable to afford iPhones doesn't mean they should just lease them. People need to stop associating so much personal sense of worth with their handheld computer.
Selling my car that I fully owned in favor of a nice bicycle and an e-scooter was one of my best financial decisions in the last few years.
I don't have to deal with insurance, parking (if parking is free by you, it shouldn't be), maintenance (I work on them myself, I just pay for cheap parts), and fuel is effectively free. That's all on top of the car payment for people who haven't paid off their car.
its not that they wont have $433, it is that people will be unwilling to shell out $433 for two year old device, if they have an option to renew it for a shiny new model and roll forward into another BNPL loan
I checked the price for a used iPhone 15 pro (ie. 2 year old iPhone) on ebay and it's around $400-$500. Therefore the implied depreciation of the lease is pretty fair, unlike the lowball offers you typically get for trading in a phone.
A refurbished iPhone 15 Pro is selling for $929 on their website right now. Trade in price for that exact model is $410. So yes they are very interested in that old phone.
I take it you’ve never purchased an Apple refurbished product? They’re in excellent condition. They do not look like 2-year used and abused trade ins. If trade-ins are going back to the refurb inventory (which I don’t know if they do) then it’s only after extensive actual refurbishment and new parts.
They’re not putting it back into a box, listing it for sale, and pocketing the difference.
> A lot of people aren’t going to have that $433 at the end of the lease to purchase the device outright
If someone can’t plan ahead 2 years for a $433 expense, they definitely should not have a top of the line iPhone. When my income was low I had an iPhone SE that cost $329.
If everyone was as rational as you, Americans wouldn't be living in debt that most cannot afford. Most Indians have a healthy fear of debt, and that is why the iPhone doesn't have a larger share of the mobile phone market here as it really is unaffordable to most Indians (as it is for many in America). Americans however have accepted debt as a normal part of their lifestyle. When a rich man says poor people shouldn't be ordering food through Door Dash, it sounds very cynical but there is a basis of truth in it that some poor people really do not know how to manage their finances.
Let's suppose that Apple somehow doesn't release any new iPhones during this leasing window, what happens then? Does Apple ship you back a new phone that's essentially the same model? I know this is unlikely, but I am curious.
The other thing to consider, that while Apple might sell you the phone for $400 or whatever, they might re-sell it as refurbished for $700.
It feels like there’s a psychological component here for you to feel obliged to upgrade at the end of the 2 or 3 year term. Who wants to pay $1k for a 3 year old MacBook? Trading in/up will feel natural. It does feel less and less like you own the hardware though.
You literally don’t own the hardware, it’s a lease.
That said, you can purchase with financing with an Apple Card, or with numerous other financing options like carrier financing. However, leasing allows the purchase prices of phones to continue climbing while still presenting a palatable monthly payment.
I think what’s going to happen with this is a lot of people will be lured in with low payments and then be surprised with the ending “keep your phone” payment, where it will feel like it makes more sense to just get the new phone and continue the same payments.
Paying a $400 payment on a 2 year iPhone will look insane as that’s the depreciated value of a 2 year old phone.
Or, they can still pay the $400 and try to resell it for higher. And then buy a cheaper Android when they finally realise being in debt for making a fashion statement is stupid.
That I could see, I guess the question comes down to how often to people upgrade. That comes down to discipline.
Is a 3 year upgrade cycle for a MacBook Pro unreasonable? Would you get a lower spec machine since you were not trying to maximize the life of the machine? I know I always tend to overspec my machine to keep it for as long as possible.
My M3 MBP with 36GB of ram (looks like it was about 2500 3 years ago) would get me $945 in trade in credit. May be able to get more on eBay but I can't argue with just doing trade in is easier. A bit less than I would "save" by just upgrading at the end of the lease and this already is not the base model so the number does shift.
Especially when I look at the payment options right now I could finance that MBP about $250 on my Apple Card for 12 months no interest, or $57.99 for 36 months. and then I get a new one.
Would probably depend on what it is I was doing with the machine, am I doing tasks that would actually benefit from better and better machines like video editing and similar tasks or am I just using my computer fairly basic in a way that even an M1 machine still handles just fine.
> Is a 3 year upgrade cycle for a MacBook Pro unreasonable?
For a personal machine? Yes that’s something I see as unreasonable, MacBook Pros have a very long lifespan. M1 laptop are still pretty awesome machines. For a business an upgrade every 3 years could make sense
I still use a 16GB MacBook Air for all my development and simulation work (4P+4E+8GPU cores). Even wrote my own Metal gpu code to offload part of the simulation workflow. Modded the MacBook Air with thermal pads and a homemade cooling pad made from cardboard and a usb fan to limit throttling. I’ve run simulations for over 24 hours and kept temps below 90C successfully. A newer Mac mini would be better, but those are so expensive now.
I have an M1 Pro with 32GB of RAM and am hoping to make it through the rampocalypse. This may be my longest upgrade cycle, but fortunately the machine is fast enough for most things including LLMs.
I mean we are talking about the "Pro" machine. I think there is likely an argument to be made that if you are not doing a task that would genuinely improve with more powerful hardware do you actually need the Pro machine and you could instead go with a MacBook Air that you keep for far longer since your doing basic tasks. I do think there is still some ideas of the pro vs the Air that we are still stuck with from the Intel days.
Is that threshold for using a Pro machine 3 years, I don't know probably not for most people. My M3 Pro from almost 3 years ago is still running beautifully. I could make the argument that more power would benefit what I do with this machine without a doubt, is it worth the upgrade? I don't know, but I would be lying if I have not been thinking about it.
But I also think about the mentality I had when I bought this machine, and the mentality I had when I was looking at possible upgrades just a few weeks ago. Possibly paying more to overspec the machine compared to my current use case assuming that I want to continue to use it in 3 to 4 years.
I don't know if that calculation is necessary as cut as dry.
Is that terrible though? You're saving $1000 on a 2/3 year cadence. I'm not a fan of the one size must fit all mentality, and that the one size is the conception that we must all run every piece of he into the ground before replacing it.
> my guess is that they are hoping that most people just will send in the device and upgrade.
That's precisely why they set it up this way, honestly leasing always made more sense for businesses. I prefer to keep my phones, peace of mind knowing, if I lose something that somehow did not make it to the backups, I can just turn on my old phone and find it.
If I were good at financial math (which I'm not), I would calculate that against a regular loan. E.g., how high would the interest be, if you were to keep the device.
It's not common (I think average upgrade cycle on iPhone is a little more than 3 1/2 years now, and getting longer every cycle) but it's not unheard of. The iPhone hold value well enough that you can often trade it in at something like a $200 discount and just get the new one.
Considering the cost of a battery replacement, it's not the worst value proposition in the world.
Are there any “gotchas” of leasing vs owning the device? Do your rights to the data change? Does your responsibility to maintain the fit and function of the device change? How does lease vs buy benefit the consumer?
It’s a forcing function for an upgrade. You pay 75% of the cost of the device for each 2 year cycle and many people will keep doing that in perpetuity. Compared to someone that keeps their phone for 6-7 years, the leasee will pay 3x as much over that 6 year period. Apple will also get the phone back and resell the refurbished one for 50% of its original price.
Apple will benefit in two ways. They will make 125% of what they used to make on every phone they sold because they can sell it twice and more people will be forced into the two year upgrade cycle (because they can’t afford the buyout at the end) increasing their overall sales numbers in general. If you’re a consumer, you should just treat this as a 24 month interest free loan and then buy the phone outright at the end of that period. If you put the outright cost of the phone into a bond (say 7.5%) during that period, you will even get 3 months payment free and only pay for 21 out of those 24 months.
I'm not sure I understand all the hate in this thread.
I had a friend who bought a new Mac every year, selling his old Mac. His calculation was that it was about the same price as keeping one Mac and upgrading every 5 years.
I'd consider leasing a Mac through this program. I priced one out, with the options I chose it's $8149, lease for $177 (6372 for 3yrs, 8496 for 4yrs).
Yes, at the end of those 3 years I don't have a mac, I have to keep paying, but I'd prefer a new Mac every 3yrs and it's just easier than trying to sell it for $1777. It doesn't seem like a bad deal to me, plenty of people lease cars. Plus, if you consider you can keep your moneny in interest earning account, then at 3% you'd end up with $2256
I'm not saying that makes it a good deal for you, but I personally like the idea of not paying out $8149 day one, especially for something I know has a shelf life. I'm on an 2021 M1 Mac. It works great. But I've also tried to run 70b LLMs and run out of memory (64g), so I think about upgrading to 128g which, being Apple, I can only do by buying a new mac.
> I had a friend who bought a new Mac every year, selling his old Mac.
I considered that at one point, and it would have made sense based on prices alone, but it didn't work at all once I factored in having to pay sales tax on a brand-new Mac each year, and the cut eBay takes on a sale, and the fact that the eBay buyer also has to pay sales tax.
If I lived in a state with no sales tax, and could rely on selling locally with Facebook Marketplace or something, then I'd totally do it just for the infinite warranty coverage alone!
Still bugs me that states charge sales tax even on used items. It just seems wrong.
I wonder what the reaction here would have been if Klarna had independently announced this program, instead of the current version which is Apple branded with a tiny “run by Klarna” in the footer.
Well, Apple did just hit a 5 trillion market cap with a PE ratio of 41.
With hardware prices increasing, selling financially challenged people on 'cheap' monthly payments seem like one way to keep the stock price pumped at these levels.
I guess they are one of the good trillion corporations though?
"If you’re leasing an iPhone, you’ll need to connect to AT&T, T-Mobile, or Verizon when you enroll."
Damn, this is the dealbreaker for me.
Leasing an unlocked iPhone and being able to use my current $25/mo MVNO of choice (US Mobile) may have actually tempted me (I currently buy outright and then tell myself I'll sell my current phone when I upgrade, but in reality I just have iPhone graveyard at home.)
It's a little unclear; they make you select a carrier, but buried in the fine print is:
"For iPhone only: In order to lease an iPhone, you must select an eligible carrier (but you cannot use a prepaid carrier plan). A leased iPhone is always unlocked, so you can switch carriers at any time, subject to your carrier’s terms."
So it... is unlocked? I am also on US Mobile and don't want to leave it
Interesting decision. As far as I can tell, the iPhone Upgrade Program was structured like a loan where you owned the device but kept making payments. You then had the option to trade up to a new phone and add more months to the loan, or to pay out the remainder of the loan (24 months?)
They’re discontinuing this and replacing it with Apple Upgrade, which is structured as a lease. Apple owns the device and you make payments. You either return the device or buy it out at the end.
The distinction probably doesn’t matter much to the typical consumer, other than the final price differences. Some people have an emotional attachment to knowing they own the phone instead of leasing it (I’m emotionally attached to this position, however illogical) but in the end it comes down to having a device in your hand for a monthly payment.
Seems like a good place to also mourn the canonical best iPhone financing method - the blissfully simple Apple Card payment plan. They got rid of it[1] (except if you're engaging in the postpaid carrier contract foolishness) in 2023, which coincidentally was the last time I felt the need to get a new iPhone.
I know a lot of people use postpaid, but I can't understand why. I'd challenge anyone to justify that decision, given that the phone "deals" are rarely even much of a subsidy as opposed to a financing scheme that acts as a contract, and the plans cost about triple what I pay every month, for fewer features and equivalent at best priority and speeds.
I'm on Verizon postpaid, 4 lines on Unlimited Plus for $31/line. That's hard to beat pre-paid for comparable service. Yes, I have to threaten to leave Verizon once a year to get them to add a bunch of customer loyalty discounts, but that's not less work than switching pre-paid carriers to chase deals.
I subscribe to /r/NoContract/ so I have a pretty good idea what's out there.
Visible+ is a comparable pre-paid plan, it's $29/mo but that's a teaser rate and to keep it past one year, you'd have to port out and port back in for whatever deal they have in one year. The normal price is $35/mo, so I'm beating that. (Visible would also mean managing 4 separate accounts since they have no multi-line plans.)
Total Wireless is a bit cheaper ($26/mo) but I keep reading terrifying customer service issues with them including most recently losing number during the porting process.
Aside, I briefly used US Mobile earlier this year to port a VoIP line to Google Voice (GV will only port-in mobile numbers). US Mobile's customer service is exceptional. Would recommend them heartily for pre-paid service. But they don't currently beat what I'm getting from Verizon post-paid. I'd consider them if I can't keep my loyalty discounts next year.
It should be noted that with Visible+ after the $29/mo promotional rate ends in 12 months and it goes to the regular $35/mo you could switch to the annual plan. That's $375/year, equivalent to $31.25/mo if we ignore the time value of money.
Another thing to note about Visible+ is that if you have an Apple Watch with cellular and want to use that with your plan there is absolutely no reason to consider Visible+.
Watch support can be added for $10/mo but that brings the total to the same as their highest level plan, Visible+ Pro, which includes watch support. That plan is $45/mo $450/year ($37.50/mo) and promotional discounts run out.
As far as I was able to tell, Visible+ Pro is the best or very close to the best deal for people who want Apple Watch support in the US and only want one line. You can get lower prices per line on postpaid plans with multiple lines but if you will only have one the postpaid plans are ridiculous (even before you add in watch support).
Metro By T-Mobile works well, if you navigate through the website to find the $25/month ($30 without autopay or for the first month) postpaid unlimited plan. It is a T-Moblie MVNO.
It is hard to get eSIM to work, but they have good customer service (but you need accses to a phone to call them, so you should try something like textnow or Google Voice) which helped my friend set it up.
My internet provider (Spectrum) is a Verizon MVNO and is cheaper than that. I’ve got two lines and a watch add on for $70/mo, and I don’t even have their internet service anymore because I switched to a better fiber to the door provider.
I check with people that come around or in random stores if they can beat it, alas they cannot.
Visible has a family/friends plan - called "Inner Circle" - that comes with a $5/month discount on the Visible+ or Pro plans, and allows one account to pay for all the others.
Ah, cool, looks like they added that about a year ago. I hadn't looked at Visible recently. But Inner Circle just brings Visible+ down to the same price I'm already paying Verizon ($30/mo/line) since it doesn't stack with other promos and doesn't combine with an annual plan. And I'd still have to setup four separate accounts, I could just pay them all in one place.
> I know a lot of people use postpaid, but I can't understand why.
Two reasons: data caps and device cost.
People want iPhones but they cost $1000 outright which isn't a small amount of cash these days so they roll the cost of the device into their monthly bill. The average consumer also doesn't understand how mobile data versus 802.11 works - their kid doesn't activate Wi-Fi on their phone or download anything, they see a large number with "GB" on the end, and they pay whatever is necessary to keep the Instagram scrolling and Disney+ flowing.
Buying an iPhone outright, flipping the old one every few years (they hold their value well) and using a $30 a month 10GB plan is doable if you have money and are savvy enough to download podcasts and use your home's AP for data.
Carriers certainly aren't incentivized to educate consumers better since they'd rather make money on device installments and milk them for hundreds of dollars a month because they "have a large family and need a lot of data". Home broadband marketing is even worse - why a family of four "needs" 500 Mbps down is absolutely beyond me. In an ideal society this type of consumer literacy would be taught in school but I'm not holding my breath.
> Financing available to qualified customers, subject to credit approval and credit limit, and requires you to select Citizens One Apple iPhone Payments or Apple Card Monthly Installments (ACMI) as your payment type at checkout at Apple. In order to buy an iPhone with ACMI, you must select one of the following carriers (but you cannot use a prepaid carrier plan): AT&T, T-Mobile, or Verizon. An iPhone purchased with ACMI is always unlocked, so you can switch carriers at any time, subject to your carrier’s terms.
Apple card installment isn't allowed on EPP stores, right? And you lose credit card extended warranty coverage, which is worth 5% of purchase price easily.
The iPhone Upgrade Program was a 24-month 0% financing program for iPhones. The replacement Apple Upgrade<https://www.apple.com/shop/apple-upgrade> is a leasing program that also covers iPads, Macs, and Apple Watches.
Instead of automatically owning the device after making all payments, you can choose return/upgrade/buy it at the end of the lease. The new program is backed by Klarna instead of Citizens Bank, uses a soft credit check, and no longer includes AppleCare+ by default.
The fact that the page is not particularly clear about any of this should tell you everything you need to know about this change.
On the other hand, that is a way to hide a price increase. Also, those doing this are almost obliged to take AppleCare, as (https://www.apple.com/shop/apple-upgrade):
“What do I do if my device gets lost or is stolen?
If you have AppleCare+ Theft and Loss for your iPhone, iPad, or Apple Watch, you can file a claim at mysupport.apple.com/theftandloss.
If you don't have AppleCare+ Theft and Loss coverage and your device is stolen or lost, you'll need to close out your lease by paying the early termination fee or choose to pay the purchase option fee (plus any applicable taxes and fees). You can do that at an Apple Store, or through the Klarna app. You can then start a new lease with Apple Upgrade, finance with Apple, or buy your next device with a one-time payment.
You will continue to be charged your monthly lease payments until you either pay the early termination fee or purchase option fee. If you take no action, Klarna will continue to charge you your monthly lease payment through the extension period, and you will be charged the purchase option fee through Klarna.”
Yes, this appears to be entirely about raising the price of iPhones without raising the cost of iPhones. Most people don’t buy it out right so they need a way to ease the prices raised by keeping the monthly payments around the same. The difference is you have to return the phone at the end instead of owning it.
Man, the concept of leasing a phone is grim. The way hardware gets locked down these days, it feels like you never really own it in the first place. Leasing makes it explicit: you don't.
You'll own nothing and you'll feel weird about it.
Indeed. I used to be on the upgrade program so I could upgrade every year, but decided to skip the 16 and keep my 15 until the 17 came out.
Even if you are upgrading every single year, it works out roughly the same to just buy every phone outright and then trade in last year's model -- you typically get ~half your purchase price back as trade-in value after a year anyway.
Hey that's not fair, there has been one actually useful "innovation" -- switching to USB-C like the rest of the world has been using for 10 years. Literally nothing has made me feel the slightest craving for a new iPhone since getting my 15 Pro Max.
This is probably just a personal lifestyle thing, but I'd rather have a cheaper, not as good thing that I own outright rather than lease (not own) a nicer, better thing. Cars, phones, computers, whatever it is. I don't like the idea of not owning the stuff I use every day, if I could just own something not as good instead.
I have come to the realisation that it just makes more sense to buy repairable / upgradeable electronics / computers and cars, used. You save a lot of money that way, and the second-sales market has also become more organised so you don't really waste time too in the process.
This sounds like an incredible deal, doesn't it? Transforming a capital cost to an operational cost is fantastic. The total cost to use over 2 years is also much lower on this kind of thing. I suppose the reason not to use it is that you can use an old device for much longer. My wife and parents are on an iPhone 13 and I'm on an iPhone 16. The cost over that period is consequently much lower.
In any case, doesn't this sound like an insane contract for Klarna to have signed? It's freaking Apple. Mind blowing deal for a buy-now-pay-later company to sign. Imagine being in the chain for an Apple product. What a coup.
As an owner of Stripe stock should be I bummed that Stripe didn't get this contract? Or.. happy they are powerful enough that they must not have gotten favorable terms so they didn't bother?
FWIW Apple has had some of the best device support lifetimes of any smartphone. Google started guaranteeing their 7 years of updates sometime around the Pixel 6 or so I want to say.
This is all a relative scale though. But if we're looking at smartphones specifically, I'd argue Apple has been the least force obsolescence of anyone. I wouldn't be surprised if there are some smaller manufacturer niche cases that surpass it.
> To make way for Apple Upgrade — a new experience that offers more products and terms that work for you — we’re saying goodbye to the iPhone Upgrade Program.
It's "just" a restructuring; the previous setup was a really bizarre financial product where Citizens Bank gave you a 24-month 0% personal loan to buy an iPhone, but Apple would also buy your phone and loan out and sell you a new one every 12 months.
Now it's just a normal lease product with a 0% money factor through Klarna, that also works across Apple.
What this does is gives Apple more "price flexibility" (aka, they can raise prices more easily, which was probably a lot of the driver for this), but also gives consumers more buying power flexibility since it's a simple product that works across the board rather than a bizarre iPhone specific optimized financial instrument.
I don’t see what’s the big deal about this tbh. They’re probably making this financing program for the soon to be announced iPhone and MacBook ultras, which will be more expensive than we expect
So this new one seems like hardware-as-a-service subscription, the hardware is basically rented out, and since everything is linked to apple account it’s easier to lock it remotely if you don’t pay that month. They are probably planning to increase the prices and are introducing this model so it looks less of a payment method, except you don’t even own it.
So they're going to subtract the residual from the price and divide that by some term, just like leasing a car. Doesn't seem like a bad way to get a phone and in the end, they just automatically own the residual instead of buying it from you. It seems like a more predicable way to do the same thing most people are already doing.
I think "most people" have been shifting towards longer than 24-month replacement cycles. Leasing with a fixed end is probably predicted in their financial models to do a better job of getting more people onto a strict 24 month cycle. Nobody will want to actually buy out their lease on a 2-year-old phone, so they'll turn it in and lease another one, so Apple can throw it into the shredder[1] and show an additional sale on their books.
Are the prices competitive with the used market? Just one datapoint: I know someone who tried to trade in a laptop; Apple offered ~$200, eBayers were buying for ~$400.
eBay takes a 13%+ cut, then there's shipping, so you're looking at $300 after cost of business. If you're selling a lot, sure, capture that $100 difference. If you're selling one and dealing with buyers, you'll spend at least one hour taking pictures, writing the ad copy, doing client management, going out to ship + gas to get to the post office, risk of buyer return/fraud. Say you're worth $50/hour and you're being very efficient and do all that in one hour, you may end up with a net economic gain of $40-50 after all that. Is it worth it?
First-party MSRP at that. What's a few % free loan discount in comparison to almost any other retail pricing out there that is periodically 10-15% off.
"Leases are provided by Klarna". Great. Klarna doesn't want to give me a high limit, so this is actually worse.
My MacBook Pro was over $6,000 refurbished, and this was before Apple raised prices. There's not really a point in financing smaller purchases that you can just buy outright.
question, since I couldn't find it anywhere in the terms yet: Does iPhone Upgrade Program also require the iPhone be placed into the new "partner financial lock" status, seperate of the SIMlock status (which will remain unlocked)?
It will be curious to see if the first Klarna defaults will start triggering a future Restricted Mode on the phone and the parts get blacklisted from re-use.
I assume certain apps will get an entitlement from Apple to enable/disable this on the device.
They're switching to a lease model. Almost certainly because of the cost of components, but also in their interests to continue the "you'll own nothing" trend. They're even using Klarna as the leasing provider.
The Apple Upgrade lease model isn't even a replacement as you have to wait 24 months before upgrading.
The entire point of the iPhone Upgrade Program was to make it painless to swap to the newest iPhone every year. Without that, there's no value proposition.
They have 12 month options for the Apple Upgrade program. I just checked how much it would cost to get an iPhone 17 PM + AppleCare+ with theft protection like I currently get from the IUP and it's $3 more a month.
I mean, it is $36 more a year but I guess that's not terrible. What will be interesting is the tax paid up front. IIRC, I paid tax on the entire device every time I renewed rather than just paying it during each month. So I always thought it wasn't the best deal because I paid tax on a device that I only ended up paying off half of before renewing and starting the process again. I could be wrong, though. I'm not the best with finances.
I don't know about you, but I like to own things that appreciate. Why would I care about leasing something that just loses value as time passes? This is not a bad way to get your phone, IMO.
Yeah, especially considering most people already do this in some fashion but through their carriers (at least in the US) w/ carrier financing + those extra $10/month "upgrade anytime" programs and they end up paying more than what leasing from Apple will work out to.
Especially if you're someone who upgrades every year. 12 month option on a 17PM works out to ~$599 for the year vs. $1199 each year. $599 is roughly what you'd pay for each years new model assuming you trade in your previous gen each time, so at worst it's even with what an annual upgrader was paying already, at best you might make out a little better (assuming you are just doing trade-ins and not private sale).
There's no interest or fees, and you get to buy it out at the end if you want to own it, and the lease price is the same as the retail price, I see no downside.
Historically, owning them meant when one person upgrades, other family members could get their old ones. I use my old iPhone as a dev phone for iOS coding. I can also just enjoy having a working device that I'm not still paying for once it's paid off.
The iUP was better about giving the choice to just buy it out at the end. This one is more rigid:
>Terminating your Apple Upgrade Lease: Closing your lease and returning your device terminates your lease. You may incur substantial fees if you terminate your lease before the end of your initial lease term. You may have the option to upgrade to a new device by entering into a new lease agreement and returning your prior device. If you upgrade, your new monthly payments may be greater than your prior monthly payments. If you do not upgrade, terminate your lease, or purchase your device by the end of the initial lease term, the lease will convert to a month-to-month lease for up to six months. Your monthly payments may increase during the month-to-month periods. If you take no action at the end of your extension period, you will be charged the purchase fee under your lease. You will not own your device at the end of your lease, unless you pay the purchase fee. Insurance is not included in your lease, and you may incur damage fees if the device is lost, stolen, or not returned in the condition required by the lease.
Partnering with Klarna explains it quite a bit. They make money on penalties. This new plan has all sorts of sticks it will beat you with if you stray off the path, so it's perfect for them.
Leasing isn’t “I can’t afford to buy it.” It’s about capital allocation.
Why would I tie up $1,200 upfront in a device that’s going to be obsolete in a couple of years when I can spread the cost over time, preserve cash flow, and (if it’s a legitimate business expense) deduct the lease payments?
Keeping $1,200 in my business earning a return is often worth more than prepaying for a depreciating asset.
People happily lease $80,000 vehicles for exactly these reasons. Applying the same logic to a $1,200 phone isn’t irrational, just the same financing decision at a much smaller scale.
Yeah everyone's naysaying this but it seems like a no brainer?
There's no interest, no fees. The total lease price (if you buy out at the end) is the same as the retail price. There's no downside to it at all.
If you are someone who upgrades annually, you're now paying ~$599 split over 12 payments vs. ~$1199 up front and either trading in or trying to sell your last gen privately. It works out to about even on a trade-in->upgrade every year cycle, only you don't have to fork over the $600 up front.
When you return the device, it needs to be in mint condition. You now have a credit obligation with Klarna, whereas on the pervious system, there was also 0% financing but it was bundled AppleCare+.
I don't think anyone will ever excercise the buyout option since the phone will never be worth more than the buyout price. And like you're saying, this program does not make sense unless you are upgrading every single year.
I mean in any case, every option looks defensible once you've accepted the premise that you need a new phone every 12 months. Any minute differences in costs are just rounding errors. Like I really don't think someone upgrading every year is going to have a significantly different retirement income because they saved $1200 every year by not buying the iphone outright. It's really just a convenience thing, not a financial decision.
This kind of business model is just another manifestation of "you'll own nothing and be happy."
Unless you are happy with Apple or Google literally owning your phone and everything in it, the solution is to buy a Pixel, with cash, unlock the bootloader, and flash GrapheneOS.
Except in this case, you can still choose to own it at the end of the lease. The total lease price (if you buy it at the end) is the exact same as the retail price, there's no interest and no extra fees.
The issue is deeper than than. Even if you buy, not lease, the iPhone, you don't control the software. Apple is still the effective owner, and tells you what you can and can't run on your own device. Worse, Apple is able to remotely inject user-hostile programs, such as the planned CSAM scanner that was planned but ultimately abandoned[0].
> Pay $32/mo (so $770 total) to use an iPhone for two years and then give it back to Apple.
At the end of your device lease term, you have an option to buy out your leased device. With the buy out cost being equal to the device sticker price minus the amount you had already paid on your lease.
Why? Leasing has always been an option that some people and businesses prefer, depending on the circumstances. It’s commonly done with cars. In business situations leasing can be very common because it works well with your cash flow and doesn’t require taking more debt on your books.
You can buy out the item at the end of the lease term. Some people like this optionality because they get to defer the purchase decision into the future and benefit from any new information, like whether or not a new iPhone is worth upgrading to or how the battery is holding up.
Then I guess we’ve been in the dystopia for almost a century now. When I was a kid in the 70s and 80s we leased our TV and VCR. It was hugely common in the UK, the company was on many high streets and literally called Radio Rentals, founded 1930: https://en.wikipedia.org/wiki/Radio_Rentals
> Radio Rentals was the largest television rental group in the UK and claimed that at its peak it had more than two million customers, more than 500 shops, 3,600 technicians, 2,700 skilled installers and a large ancillary staff. It had sales and service locations across the UK; the Radio Rentals logo being a common sight on many High Streets.
Also calling the latest iPhone “basic consumer electronics” is out of touch. The budget options are older generation iPhones or other phones, not one of the most expensive brands on the market.
The most dystopian thing about this timeline is how completely normalised corporate propaganda is.
> While our customers have loved the iPhone Upgrade Program, we’re always looking for ways to give them more flexibility, better value, and a more seamless experience.
If I were malicious dictator for life, there would be a special section in my gulags for the people who write copy that entails telling customers it's raining while pissing on them.
The math for the new program is kinda perplexing, my guess is that they are hoping that most people just will send in the device and upgrade.
If I am reading the FAQ here properly: https://www.apple.com/shop/apple-upgrade.
> If you decide to buy the device, the purchase option fee is the list price minus any lease payments you’ve made minus any remaining discounts or trade-in credit. (excluding tax and any damage fees).
Lets look at a couple examples:
iPhone 17 pro max would be $1199 to buy (~1273 with tax) or $34.99 for 24 months totaling $839.76. So would cost 433.33 at the end of the lease to keep it
The cheapest 16" MBP would be 2,999 to buy (3186.44 with tax) or $57.99 for 36 months (or 80.99 for 24 months). 2087.64 or 1943.76. So around ~1k to buy it at the end.
It looks like you can keep making payments for 6 months to lower the buyout price a little bit.
So worst case scenario this is a 3 and a half year interest free loan with a higher payment at the end.
Seems not terrible? As long as you treat it as a loan and not a lease you can end at any point it seems fine and nothing really shady about it. You still have the option to own the device for the original cost.
Other than the loss of the iPhone upgrade program and the yearly upgrades, am I missing something here? I guess the biggest thing is you likely can't just pay it off and be done with it if you had the money.
> iPhone 17 pro max would be $1199 to buy (~1273 with tax) or $34.99 for 24 months totaling $839.76. So would cost 433.33 at the end of the lease to keep it
A lot of people aren’t going to have that $433 at the end of the lease to purchase the device outright, and so will have to roll it into another 2-year monthly payment, and another one after that.
So the goal of the program is the same as every other similar one - they want to turn a one-time device purchase into a perpetual monthly revenue stream, while keeping ownership of the asset at the end.
>they want to turn a one-time device purchase into a perpetual monthly revenue stream,
Precisely what they should have done for service revenue instead of milking App Store for the past 10 years. They should also have bundled Apple Care as part of it.
It would also allow them to hike up their price for iPhone. For example I wouldn't be surprised if the upcoming iPhone Fold and next year's iPhone 20 / XX start at $1499 to $1999.
My question is how will this roll out world wide, is this going to be like Apple Credit Card, Apple Cash and other things that is US only? Who is actually paying for the interest free loan. Somewhere along the line someone has got to give.
This is all good direction that is happening in the past 12 months, MacBook Neo, Apple Upgrade. Hopefully they will also fix the software part. macOS doesn't need annual upgrade. Perhaps neither do iOS. And the last thing would be about the App Store. But I guess that will take a lot longer.
> A lot of people aren’t going to have that $433 at the end of the lease to purchase the device outright
I think you're looking at this too much from the perspective of someone who wants to own the phone, not as someone who wants to consider a lease.
Leases are not a new invention. A lot of people, including very financially savvy and well off people, choose to lease rather than buy depending on the circumstances.
It preserves optionality. If you get to the end of the lease period and there’s a new iPhone you want or the battery isn’t holding up, you can choose not to buy it. You don’t have to deal with selling it or trading in.
If someone doesn’t have $400 to buy out the residual then I doubt they would have had the cash to pay for the whole thing up front. I don’t understand what your argument is.
> So the goal of the program is the same as every other similar one - they want to turn a one-time device purchase into a perpetual monthly revenue stream, while keeping ownership of the asset at the end.
It’s an option. They’re not turning anything into anything. Anyone who wants to buy the device can buy it. You now also have the option to lease it for 12 or 24 months and then after that you can still buy it if you want. Or you can not buy it.
It’s options. You don’t have to use it.
> If someone doesn’t have $400 to buy out the residual then I doubt they would have had the cash to pay for the whole thing up front.
That’s the entire point. They would have bought a cheaper phone, or held on to their old one, but are now paying perpetual monthly payments.
There’s a reason car dealerships never ask “how much can you afford”, but “how much do you want to pay every month”.
There’s a reason Klarna is running the program for them.
You know those financially irresponsible people don’t need this program, right? They would have used a credit card to buy it with much worse terms
You seem tilted at Apple for offering a financing option, but your real gripe is apparently with some people who have poor financial decision making skills. Those people could (and probably would) do a lot worse with traditional options like a credit card.
Can we at least compare apples to apples (hah) and look at the actual terms of the program here? Honestly they're not bad, and I say that as someone who leans toward purchasing outright.
Why on earth are we leasing phones now???
money number must go up?
Someone who won't have that $433 has no business even thinking about a 1200$ phone in the first place
you overestimate the financial health of most Americans.
most people live on credit cards as bridge finance between paychecks. when I mean most people - I mean 50% of the population.
The median US household has a net worth of $200,000. Even a 50th percentile US household is very wealthy by global standards.
Credit card statistics are heavily manipulated because it's easy to make them sound terrible. I don't know which factoid specifically you're referring to, but the studies about "X percent of Americans couldn't handle an emergency expense without putting it on a credit card" often use tricks like including anyone who would pay by credit card if they could. I remember reading some of these studies and realizing that I would have been included in the statistic because I prefer to use a credit card where I can, even though I pay it off before interest accrues.
>when I mean most people - I mean 50% of the population.
That's not really applicable because:
1. the study is for an "unexpected" expense. This you can see from 2 years away
2. The wording in the study was something along the lines of "would have to dip into savings", not that they literally don't have any money for it. The fed's survey of consumer finances shows the median household has between 7-13k (depending whether you're counting median income or median wealth) in their checking accounts
https://www.federalreserve.gov/econres/scf/dataviz/scf/chart...
There are phones that cost a lot less though. 50% of Americans being unable to afford iPhones doesn't mean they should just lease them. People need to stop associating so much personal sense of worth with their handheld computer.
- written on my S10
Have you met…America?
wait till you see what people do with car payments
Selling my car that I fully owned in favor of a nice bicycle and an e-scooter was one of my best financial decisions in the last few years.
I don't have to deal with insurance, parking (if parking is free by you, it shouldn't be), maintenance (I work on them myself, I just pay for cheap parts), and fuel is effectively free. That's all on top of the car payment for people who haven't paid off their car.
its not that they wont have $433, it is that people will be unwilling to shell out $433 for two year old device, if they have an option to renew it for a shiny new model and roll forward into another BNPL loan
I checked the price for a used iPhone 15 pro (ie. 2 year old iPhone) on ebay and it's around $400-$500. Therefore the implied depreciation of the lease is pretty fair, unlike the lowball offers you typically get for trading in a phone.
I just bought a 1 year old iPhone 16 on Facebook marketplace for $400. You can find pretty good prices if you don't need the latest device.
It doesn't get "rolled in," since you don't have to transfer any liability to the next lease.
> while keeping ownership of the asset at the end.
But they're not actually interest in owning 2 year old phones though right?
They're just interest in you / 2ndary market not owning any?
A refurbished iPhone 15 Pro is selling for $929 on their website right now. Trade in price for that exact model is $410. So yes they are very interested in that old phone.
I take it you’ve never purchased an Apple refurbished product? They’re in excellent condition. They do not look like 2-year used and abused trade ins. If trade-ins are going back to the refurb inventory (which I don’t know if they do) then it’s only after extensive actual refurbishment and new parts.
They’re not putting it back into a box, listing it for sale, and pocketing the difference.
> A lot of people aren’t going to have that $433 at the end of the lease to purchase the device outright
If someone can’t plan ahead 2 years for a $433 expense, they definitely should not have a top of the line iPhone. When my income was low I had an iPhone SE that cost $329.
If everyone was as rational as you, Americans wouldn't be living in debt that most cannot afford. Most Indians have a healthy fear of debt, and that is why the iPhone doesn't have a larger share of the mobile phone market here as it really is unaffordable to most Indians (as it is for many in America). Americans however have accepted debt as a normal part of their lifestyle. When a rich man says poor people shouldn't be ordering food through Door Dash, it sounds very cynical but there is a basis of truth in it that some poor people really do not know how to manage their finances.
Well there’s a reason Americans have $1.25 trillion in credit card debt.
Now let's count their mortgage debt.
Let's suppose that Apple somehow doesn't release any new iPhones during this leasing window, what happens then? Does Apple ship you back a new phone that's essentially the same model? I know this is unlikely, but I am curious.
The other thing to consider, that while Apple might sell you the phone for $400 or whatever, they might re-sell it as refurbished for $700.
It feels like there’s a psychological component here for you to feel obliged to upgrade at the end of the 2 or 3 year term. Who wants to pay $1k for a 3 year old MacBook? Trading in/up will feel natural. It does feel less and less like you own the hardware though.
This is exactly what’s going on here.
You literally don’t own the hardware, it’s a lease.
That said, you can purchase with financing with an Apple Card, or with numerous other financing options like carrier financing. However, leasing allows the purchase prices of phones to continue climbing while still presenting a palatable monthly payment.
I think what’s going to happen with this is a lot of people will be lured in with low payments and then be surprised with the ending “keep your phone” payment, where it will feel like it makes more sense to just get the new phone and continue the same payments.
Paying a $400 payment on a 2 year iPhone will look insane as that’s the depreciated value of a 2 year old phone.
>Paying a $400 payment on a 2 year iPhone will look insane as that’s the depreciated value of a 2 year old phone.
Check ebay. That's around the price of a pro series iPhone 2 years old.
Or, they can still pay the $400 and try to resell it for higher. And then buy a cheaper Android when they finally realise being in debt for making a fashion statement is stupid.
That I could see, I guess the question comes down to how often to people upgrade. That comes down to discipline.
Is a 3 year upgrade cycle for a MacBook Pro unreasonable? Would you get a lower spec machine since you were not trying to maximize the life of the machine? I know I always tend to overspec my machine to keep it for as long as possible.
My M3 MBP with 36GB of ram (looks like it was about 2500 3 years ago) would get me $945 in trade in credit. May be able to get more on eBay but I can't argue with just doing trade in is easier. A bit less than I would "save" by just upgrading at the end of the lease and this already is not the base model so the number does shift.
Especially when I look at the payment options right now I could finance that MBP about $250 on my Apple Card for 12 months no interest, or $57.99 for 36 months. and then I get a new one.
Would probably depend on what it is I was doing with the machine, am I doing tasks that would actually benefit from better and better machines like video editing and similar tasks or am I just using my computer fairly basic in a way that even an M1 machine still handles just fine.
> Is a 3 year upgrade cycle for a MacBook Pro unreasonable?
For a personal machine? Yes that’s something I see as unreasonable, MacBook Pros have a very long lifespan. M1 laptop are still pretty awesome machines. For a business an upgrade every 3 years could make sense
I still use a 16GB MacBook Air for all my development and simulation work (4P+4E+8GPU cores). Even wrote my own Metal gpu code to offload part of the simulation workflow. Modded the MacBook Air with thermal pads and a homemade cooling pad made from cardboard and a usb fan to limit throttling. I’ve run simulations for over 24 hours and kept temps below 90C successfully. A newer Mac mini would be better, but those are so expensive now.
I have an M1 Pro with 32GB of RAM and am hoping to make it through the rampocalypse. This may be my longest upgrade cycle, but fortunately the machine is fast enough for most things including LLMs.
I mean we are talking about the "Pro" machine. I think there is likely an argument to be made that if you are not doing a task that would genuinely improve with more powerful hardware do you actually need the Pro machine and you could instead go with a MacBook Air that you keep for far longer since your doing basic tasks. I do think there is still some ideas of the pro vs the Air that we are still stuck with from the Intel days.
Is that threshold for using a Pro machine 3 years, I don't know probably not for most people. My M3 Pro from almost 3 years ago is still running beautifully. I could make the argument that more power would benefit what I do with this machine without a doubt, is it worth the upgrade? I don't know, but I would be lying if I have not been thinking about it.
But I also think about the mentality I had when I bought this machine, and the mentality I had when I was looking at possible upgrades just a few weeks ago. Possibly paying more to overspec the machine compared to my current use case assuming that I want to continue to use it in 3 to 4 years.
I don't know if that calculation is necessary as cut as dry.
Is that terrible though? You're saving $1000 on a 2/3 year cadence. I'm not a fan of the one size must fit all mentality, and that the one size is the conception that we must all run every piece of he into the ground before replacing it.
You're saving $1000 if you were normally throwing away your 2/3 year old phone instead of selling it to someone else.
Aside from the financial analysis, there is also the fact that this strategy from Apple will prevent customer churn to alternative phones.
that doesnt happen lol
> my guess is that they are hoping that most people just will send in the device and upgrade.
That's precisely why they set it up this way, honestly leasing always made more sense for businesses. I prefer to keep my phones, peace of mind knowing, if I lose something that somehow did not make it to the backups, I can just turn on my old phone and find it.
If I were good at financial math (which I'm not), I would calculate that against a regular loan. E.g., how high would the interest be, if you were to keep the device.
its interest free
They still have a 12mo lease term if you want to upgrade yearly.
Wait, do people actually upgrade yearly? I always thought it was hyperbolic
Around 20% apparently do: https://c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902...
From: https://www.sellcell.com/blog/how-often-do-people-upgrade-th...
I do for my iPhone yes. It's definitely overkill and certainly not recommended for 99% of people.
It's not common (I think average upgrade cycle on iPhone is a little more than 3 1/2 years now, and getting longer every cycle) but it's not unheard of. The iPhone hold value well enough that you can often trade it in at something like a $200 discount and just get the new one.
Considering the cost of a battery replacement, it's not the worst value proposition in the world.
Are there any “gotchas” of leasing vs owning the device? Do your rights to the data change? Does your responsibility to maintain the fit and function of the device change? How does lease vs buy benefit the consumer?
It’s a forcing function for an upgrade. You pay 75% of the cost of the device for each 2 year cycle and many people will keep doing that in perpetuity. Compared to someone that keeps their phone for 6-7 years, the leasee will pay 3x as much over that 6 year period. Apple will also get the phone back and resell the refurbished one for 50% of its original price.
Apple will benefit in two ways. They will make 125% of what they used to make on every phone they sold because they can sell it twice and more people will be forced into the two year upgrade cycle (because they can’t afford the buyout at the end) increasing their overall sales numbers in general. If you’re a consumer, you should just treat this as a 24 month interest free loan and then buy the phone outright at the end of that period. If you put the outright cost of the phone into a bond (say 7.5%) during that period, you will even get 3 months payment free and only pay for 21 out of those 24 months.
"You'll own nothing and you will love it"
I'm not sure I understand all the hate in this thread.
I had a friend who bought a new Mac every year, selling his old Mac. His calculation was that it was about the same price as keeping one Mac and upgrading every 5 years.
I'd consider leasing a Mac through this program. I priced one out, with the options I chose it's $8149, lease for $177 (6372 for 3yrs, 8496 for 4yrs).
Yes, at the end of those 3 years I don't have a mac, I have to keep paying, but I'd prefer a new Mac every 3yrs and it's just easier than trying to sell it for $1777. It doesn't seem like a bad deal to me, plenty of people lease cars. Plus, if you consider you can keep your moneny in interest earning account, then at 3% you'd end up with $2256
I'm not saying that makes it a good deal for you, but I personally like the idea of not paying out $8149 day one, especially for something I know has a shelf life. I'm on an 2021 M1 Mac. It works great. But I've also tried to run 70b LLMs and run out of memory (64g), so I think about upgrading to 128g which, being Apple, I can only do by buying a new mac.
> I had a friend who bought a new Mac every year, selling his old Mac.
I considered that at one point, and it would have made sense based on prices alone, but it didn't work at all once I factored in having to pay sales tax on a brand-new Mac each year, and the cut eBay takes on a sale, and the fact that the eBay buyer also has to pay sales tax.
If I lived in a state with no sales tax, and could rely on selling locally with Facebook Marketplace or something, then I'd totally do it just for the infinite warranty coverage alone!
Still bugs me that states charge sales tax even on used items. It just seems wrong.
I don't see the point for consumers. Perhaps a minority will buy a new model every year but many people keep their devices for years to come.
Companies that require frequent hardware refreshes would benefit from this, though Apple already had has programs for those.
> I don't see the point for consumers.
Isn't it this:
>> His calculation was that it was about the same price as keeping one Mac and upgrading every 5 years.
> Perhaps a minority will buy a new model every year
It’s not just a 1 year program.
The comment you replied to had numbers for the 4 year option.
I wonder what the reaction here would have been if Klarna had independently announced this program, instead of the current version which is Apple branded with a tiny “run by Klarna” in the footer.
Haha!
Well, Apple did just hit a 5 trillion market cap with a PE ratio of 41.
With hardware prices increasing, selling financially challenged people on 'cheap' monthly payments seem like one way to keep the stock price pumped at these levels.
I guess they are one of the good trillion corporations though?
https://finance.yahoo.com/technology/article/apple-tops-5-tr...
"If you’re leasing an iPhone, you’ll need to connect to AT&T, T-Mobile, or Verizon when you enroll."
Damn, this is the dealbreaker for me.
Leasing an unlocked iPhone and being able to use my current $25/mo MVNO of choice (US Mobile) may have actually tempted me (I currently buy outright and then tell myself I'll sell my current phone when I upgrade, but in reality I just have iPhone graveyard at home.)
It's a little unclear; they make you select a carrier, but buried in the fine print is:
"For iPhone only: In order to lease an iPhone, you must select an eligible carrier (but you cannot use a prepaid carrier plan). A leased iPhone is always unlocked, so you can switch carriers at any time, subject to your carrier’s terms."
So it... is unlocked? I am also on US Mobile and don't want to leave it
Interesting decision. As far as I can tell, the iPhone Upgrade Program was structured like a loan where you owned the device but kept making payments. You then had the option to trade up to a new phone and add more months to the loan, or to pay out the remainder of the loan (24 months?)
They’re discontinuing this and replacing it with Apple Upgrade, which is structured as a lease. Apple owns the device and you make payments. You either return the device or buy it out at the end.
The distinction probably doesn’t matter much to the typical consumer, other than the final price differences. Some people have an emotional attachment to knowing they own the phone instead of leasing it (I’m emotionally attached to this position, however illogical) but in the end it comes down to having a device in your hand for a monthly payment.
Seems like a good place to also mourn the canonical best iPhone financing method - the blissfully simple Apple Card payment plan. They got rid of it[1] (except if you're engaging in the postpaid carrier contract foolishness) in 2023, which coincidentally was the last time I felt the need to get a new iPhone.
I know a lot of people use postpaid, but I can't understand why. I'd challenge anyone to justify that decision, given that the phone "deals" are rarely even much of a subsidy as opposed to a financing scheme that acts as a contract, and the plans cost about triple what I pay every month, for fewer features and equivalent at best priority and speeds.
[1] https://9to5mac.com/2023/06/15/apple-card-financing-sim-free...
I'm on Verizon postpaid, 4 lines on Unlimited Plus for $31/line. That's hard to beat pre-paid for comparable service. Yes, I have to threaten to leave Verizon once a year to get them to add a bunch of customer loyalty discounts, but that's not less work than switching pre-paid carriers to chase deals.
I subscribe to /r/NoContract/ so I have a pretty good idea what's out there.
Visible+ is a comparable pre-paid plan, it's $29/mo but that's a teaser rate and to keep it past one year, you'd have to port out and port back in for whatever deal they have in one year. The normal price is $35/mo, so I'm beating that. (Visible would also mean managing 4 separate accounts since they have no multi-line plans.)
Total Wireless is a bit cheaper ($26/mo) but I keep reading terrifying customer service issues with them including most recently losing number during the porting process.
Aside, I briefly used US Mobile earlier this year to port a VoIP line to Google Voice (GV will only port-in mobile numbers). US Mobile's customer service is exceptional. Would recommend them heartily for pre-paid service. But they don't currently beat what I'm getting from Verizon post-paid. I'd consider them if I can't keep my loyalty discounts next year.
It should be noted that with Visible+ after the $29/mo promotional rate ends in 12 months and it goes to the regular $35/mo you could switch to the annual plan. That's $375/year, equivalent to $31.25/mo if we ignore the time value of money.
Another thing to note about Visible+ is that if you have an Apple Watch with cellular and want to use that with your plan there is absolutely no reason to consider Visible+.
Watch support can be added for $10/mo but that brings the total to the same as their highest level plan, Visible+ Pro, which includes watch support. That plan is $45/mo $450/year ($37.50/mo) and promotional discounts run out.
As far as I was able to tell, Visible+ Pro is the best or very close to the best deal for people who want Apple Watch support in the US and only want one line. You can get lower prices per line on postpaid plans with multiple lines but if you will only have one the postpaid plans are ridiculous (even before you add in watch support).
Metro By T-Mobile works well, if you navigate through the website to find the $25/month ($30 without autopay or for the first month) postpaid unlimited plan. It is a T-Moblie MVNO.
It is hard to get eSIM to work, but they have good customer service (but you need accses to a phone to call them, so you should try something like textnow or Google Voice) which helped my friend set it up.
It is not a intruductory offers, AFIK.
My internet provider (Spectrum) is a Verizon MVNO and is cheaper than that. I’ve got two lines and a watch add on for $70/mo, and I don’t even have their internet service anymore because I switched to a better fiber to the door provider.
I check with people that come around or in random stores if they can beat it, alas they cannot.
Visible has a family/friends plan - called "Inner Circle" - that comes with a $5/month discount on the Visible+ or Pro plans, and allows one account to pay for all the others.
Ah, cool, looks like they added that about a year ago. I hadn't looked at Visible recently. But Inner Circle just brings Visible+ down to the same price I'm already paying Verizon ($30/mo/line) since it doesn't stack with other promos and doesn't combine with an annual plan. And I'd still have to setup four separate accounts, I could just pay them all in one place.
Still, thanks for pointing it out.
> I know a lot of people use postpaid, but I can't understand why.
Two reasons: data caps and device cost.
People want iPhones but they cost $1000 outright which isn't a small amount of cash these days so they roll the cost of the device into their monthly bill. The average consumer also doesn't understand how mobile data versus 802.11 works - their kid doesn't activate Wi-Fi on their phone or download anything, they see a large number with "GB" on the end, and they pay whatever is necessary to keep the Instagram scrolling and Disney+ flowing.
Buying an iPhone outright, flipping the old one every few years (they hold their value well) and using a $30 a month 10GB plan is doable if you have money and are savvy enough to download podcasts and use your home's AP for data.
Carriers certainly aren't incentivized to educate consumers better since they'd rather make money on device installments and milk them for hundreds of dollars a month because they "have a large family and need a lot of data". Home broadband marketing is even worse - why a family of four "needs" 500 Mbps down is absolutely beyond me. In an ideal society this type of consumer literacy would be taught in school but I'm not holding my breath.
Do family plans require them to be postpaid?
The 0% financing fine print is as follows:
> Financing available to qualified customers, subject to credit approval and credit limit, and requires you to select Citizens One Apple iPhone Payments or Apple Card Monthly Installments (ACMI) as your payment type at checkout at Apple. In order to buy an iPhone with ACMI, you must select one of the following carriers (but you cannot use a prepaid carrier plan): AT&T, T-Mobile, or Verizon. An iPhone purchased with ACMI is always unlocked, so you can switch carriers at any time, subject to your carrier’s terms.
Apple card installment isn't allowed on EPP stores, right? And you lose credit card extended warranty coverage, which is worth 5% of purchase price easily.
The iPhone Upgrade Program was a 24-month 0% financing program for iPhones. The replacement Apple Upgrade<https://www.apple.com/shop/apple-upgrade> is a leasing program that also covers iPads, Macs, and Apple Watches.
Instead of automatically owning the device after making all payments, you can choose return/upgrade/buy it at the end of the lease. The new program is backed by Klarna instead of Citizens Bank, uses a soft credit check, and no longer includes AppleCare+ by default.
The fact that the page is not particularly clear about any of this should tell you everything you need to know about this change.
> and no longer includes AppleCare+ by default.
On the one hand that gives users an option.
On the other hand, that is a way to hide a price increase. Also, those doing this are almost obliged to take AppleCare, as (https://www.apple.com/shop/apple-upgrade):
“What do I do if my device gets lost or is stolen?
If you have AppleCare+ Theft and Loss for your iPhone, iPad, or Apple Watch, you can file a claim at mysupport.apple.com/theftandloss.
If you don't have AppleCare+ Theft and Loss coverage and your device is stolen or lost, you'll need to close out your lease by paying the early termination fee or choose to pay the purchase option fee (plus any applicable taxes and fees). You can do that at an Apple Store, or through the Klarna app. You can then start a new lease with Apple Upgrade, finance with Apple, or buy your next device with a one-time payment.
You will continue to be charged your monthly lease payments until you either pay the early termination fee or purchase option fee. If you take no action, Klarna will continue to charge you your monthly lease payment through the extension period, and you will be charged the purchase option fee through Klarna.”
Yes, this appears to be entirely about raising the price of iPhones without raising the cost of iPhones. Most people don’t buy it out right so they need a way to ease the prices raised by keeping the monthly payments around the same. The difference is you have to return the phone at the end instead of owning it.
So essentially 2 years worth of payments, with a reasonable monthly payment, will not be enough to buy an apple device.
More tricks to hide rising prices across the board.
Looks like a recession indicator to me.
I wish we got some shrinkflation and they brought back the iPhone mini.
perhaps even a... great depression indicator? (ref: wvfrm ep. 364)
Additionally, the loan program was administered by Citizens Bank, not Apple.
Man, the concept of leasing a phone is grim. The way hardware gets locked down these days, it feels like you never really own it in the first place. Leasing makes it explicit: you don't.
You'll own nothing and you'll feel weird about it.
Technically my current iPhone is part of the upgrade program, but I paid if off years ago.
Why haven't I upgraded? Because there's no mini and all they make are phablets now.
Will they ever come out with a new mini? If they don’t, is it possible to buy a new 13 mini anymore? Or just replace the battery?
Amen
Makes sense they discontinued it given that the last 5 iphones have been almost exactly the same
Indeed. I used to be on the upgrade program so I could upgrade every year, but decided to skip the 16 and keep my 15 until the 17 came out.
Even if you are upgrading every single year, it works out roughly the same to just buy every phone outright and then trade in last year's model -- you typically get ~half your purchase price back as trade-in value after a year anyway.
Hey that's not fair, there has been one actually useful "innovation" -- switching to USB-C like the rest of the world has been using for 10 years. Literally nothing has made me feel the slightest craving for a new iPhone since getting my 15 Pro Max.
This is probably just a personal lifestyle thing, but I'd rather have a cheaper, not as good thing that I own outright rather than lease (not own) a nicer, better thing. Cars, phones, computers, whatever it is. I don't like the idea of not owning the stuff I use every day, if I could just own something not as good instead.
I have come to the realisation that it just makes more sense to buy repairable / upgradeable electronics / computers and cars, used. You save a lot of money that way, and the second-sales market has also become more organised so you don't really waste time too in the process.
This sounds like an incredible deal, doesn't it? Transforming a capital cost to an operational cost is fantastic. The total cost to use over 2 years is also much lower on this kind of thing. I suppose the reason not to use it is that you can use an old device for much longer. My wife and parents are on an iPhone 13 and I'm on an iPhone 16. The cost over that period is consequently much lower.
In any case, doesn't this sound like an insane contract for Klarna to have signed? It's freaking Apple. Mind blowing deal for a buy-now-pay-later company to sign. Imagine being in the chain for an Apple product. What a coup.
I’ve bought my last two iPhones with the 0% 24 month installments, seems like an obvious thing to do.
Does this replace that as well?
As an owner of Stripe stock should be I bummed that Stripe didn't get this contract? Or.. happy they are powerful enough that they must not have gotten favorable terms so they didn't bother?
This is my last iPhone/smartphone (13 mini).
legit could be your last phone ever, why upgrade?
Switching to grapheneOS
apple upgrade forced obsolescence maybe?
FWIW Apple has had some of the best device support lifetimes of any smartphone. Google started guaranteeing their 7 years of updates sometime around the Pixel 6 or so I want to say.
This is all a relative scale though. But if we're looking at smartphones specifically, I'd argue Apple has been the least force obsolescence of anyone. I wouldn't be surprised if there are some smaller manufacturer niche cases that surpass it.
if you are willing to run an old OS (and the OS's are getting worse too) then I think you should be OK
> To make way for Apple Upgrade — a new experience that offers more products and terms that work for you — we’re saying goodbye to the iPhone Upgrade Program.
https://www.apple.com/shop/apple-upgrade
It looks like this leasing program is just moving into a more generic/Apple-wide offering... not sure if the fine print changes.
[edit: from the comments, it sounds like the difference is it was previously 0% interest financing and no longer is]
It's "just" a restructuring; the previous setup was a really bizarre financial product where Citizens Bank gave you a 24-month 0% personal loan to buy an iPhone, but Apple would also buy your phone and loan out and sell you a new one every 12 months.
Now it's just a normal lease product with a 0% money factor through Klarna, that also works across Apple.
What this does is gives Apple more "price flexibility" (aka, they can raise prices more easily, which was probably a lot of the driver for this), but also gives consumers more buying power flexibility since it's a simple product that works across the board rather than a bizarre iPhone specific optimized financial instrument.
The new Apple Upgrade is also 0%, but has lower monthly payments and a balloon payment at the end, like a typical lease. It's not just cost / 24mo.
I don’t see what’s the big deal about this tbh. They’re probably making this financing program for the soon to be announced iPhone and MacBook ultras, which will be more expensive than we expect
So this new one seems like hardware-as-a-service subscription, the hardware is basically rented out, and since everything is linked to apple account it’s easier to lock it remotely if you don’t pay that month. They are probably planning to increase the prices and are introducing this model so it looks less of a payment method, except you don’t even own it.
So they're going to subtract the residual from the price and divide that by some term, just like leasing a car. Doesn't seem like a bad way to get a phone and in the end, they just automatically own the residual instead of buying it from you. It seems like a more predicable way to do the same thing most people are already doing.
I think "most people" have been shifting towards longer than 24-month replacement cycles. Leasing with a fixed end is probably predicted in their financial models to do a better job of getting more people onto a strict 24 month cycle. Nobody will want to actually buy out their lease on a 2-year-old phone, so they'll turn it in and lease another one, so Apple can throw it into the shredder[1] and show an additional sale on their books.
[1] https://www.ifixit.com/News/94386/the-truth-about-apples-fre...
They won't throw it into the shredder. They'll capture the residual by wholesaling it second-hand, same as with trade-in's.
Are the prices competitive with the used market? Just one datapoint: I know someone who tried to trade in a laptop; Apple offered ~$200, eBayers were buying for ~$400.
No there’s a big gap, but it is meant for people who want a guaranteed amount without going through the trouble of selling it privately.
eBay takes a 13%+ cut, then there's shipping, so you're looking at $300 after cost of business. If you're selling a lot, sure, capture that $100 difference. If you're selling one and dealing with buyers, you'll spend at least one hour taking pictures, writing the ad copy, doing client management, going out to ship + gas to get to the post office, risk of buyer return/fraud. Say you're worth $50/hour and you're being very efficient and do all that in one hour, you may end up with a net economic gain of $40-50 after all that. Is it worth it?
People whine about everything. This is a free loan compared to Apple MSRP.
First-party MSRP at that. What's a few % free loan discount in comparison to almost any other retail pricing out there that is periodically 10-15% off.
"Leases are provided by Klarna". Great. Klarna doesn't want to give me a high limit, so this is actually worse.
My MacBook Pro was over $6,000 refurbished, and this was before Apple raised prices. There's not really a point in financing smaller purchases that you can just buy outright.
Official post: https://www.apple.com/newsroom/2026/07/apple-upgrade-launche... (https://news.ycombinator.com/item?id=49083020)
question, since I couldn't find it anywhere in the terms yet: Does iPhone Upgrade Program also require the iPhone be placed into the new "partner financial lock" status, seperate of the SIMlock status (which will remain unlocked)?
https://9to5mac.com/2026/07/21/ios-27-code-suggests-apple-co...
It will be curious to see if the first Klarna defaults will start triggering a future Restricted Mode on the phone and the parts get blacklisted from re-use.
I assume certain apps will get an entitlement from Apple to enable/disable this on the device.
edit: confirmed they aren't... yet.
https://www.theverge.com/tech/972063/apple-upgrade-program-n...
They're switching to a lease model. Almost certainly because of the cost of components, but also in their interests to continue the "you'll own nothing" trend. They're even using Klarna as the leasing provider.
The Apple Upgrade lease model isn't even a replacement as you have to wait 24 months before upgrading.
The entire point of the iPhone Upgrade Program was to make it painless to swap to the newest iPhone every year. Without that, there's no value proposition.
They have 12 month options for the Apple Upgrade program. I just checked how much it would cost to get an iPhone 17 PM + AppleCare+ with theft protection like I currently get from the IUP and it's $3 more a month.
I stand corrected! This doesn't look too bad then.
I mean, it is $36 more a year but I guess that's not terrible. What will be interesting is the tax paid up front. IIRC, I paid tax on the entire device every time I renewed rather than just paying it during each month. So I always thought it wasn't the best deal because I paid tax on a device that I only ended up paying off half of before renewing and starting the process again. I could be wrong, though. I'm not the best with finances.
I don't know about you, but I like to own things that appreciate. Why would I care about leasing something that just loses value as time passes? This is not a bad way to get your phone, IMO.
Yeah, especially considering most people already do this in some fashion but through their carriers (at least in the US) w/ carrier financing + those extra $10/month "upgrade anytime" programs and they end up paying more than what leasing from Apple will work out to.
Especially if you're someone who upgrades every year. 12 month option on a 17PM works out to ~$599 for the year vs. $1199 each year. $599 is roughly what you'd pay for each years new model assuming you trade in your previous gen each time, so at worst it's even with what an annual upgrader was paying already, at best you might make out a little better (assuming you are just doing trade-ins and not private sale).
There's no interest or fees, and you get to buy it out at the end if you want to own it, and the lease price is the same as the retail price, I see no downside.
Historically, owning them meant when one person upgrades, other family members could get their old ones. I use my old iPhone as a dev phone for iOS coding. I can also just enjoy having a working device that I'm not still paying for once it's paid off.
The iUP was better about giving the choice to just buy it out at the end. This one is more rigid:
>Terminating your Apple Upgrade Lease: Closing your lease and returning your device terminates your lease. You may incur substantial fees if you terminate your lease before the end of your initial lease term. You may have the option to upgrade to a new device by entering into a new lease agreement and returning your prior device. If you upgrade, your new monthly payments may be greater than your prior monthly payments. If you do not upgrade, terminate your lease, or purchase your device by the end of the initial lease term, the lease will convert to a month-to-month lease for up to six months. Your monthly payments may increase during the month-to-month periods. If you take no action at the end of your extension period, you will be charged the purchase fee under your lease. You will not own your device at the end of your lease, unless you pay the purchase fee. Insurance is not included in your lease, and you may incur damage fees if the device is lost, stolen, or not returned in the condition required by the lease.
Partnering with Klarna explains it quite a bit. They make money on penalties. This new plan has all sorts of sticks it will beat you with if you stray off the path, so it's perfect for them.
Leasing isn’t “I can’t afford to buy it.” It’s about capital allocation.
Why would I tie up $1,200 upfront in a device that’s going to be obsolete in a couple of years when I can spread the cost over time, preserve cash flow, and (if it’s a legitimate business expense) deduct the lease payments?
Keeping $1,200 in my business earning a return is often worth more than prepaying for a depreciating asset.
People happily lease $80,000 vehicles for exactly these reasons. Applying the same logic to a $1,200 phone isn’t irrational, just the same financing decision at a much smaller scale.
Yeah everyone's naysaying this but it seems like a no brainer?
There's no interest, no fees. The total lease price (if you buy out at the end) is the same as the retail price. There's no downside to it at all.
If you are someone who upgrades annually, you're now paying ~$599 split over 12 payments vs. ~$1199 up front and either trading in or trying to sell your last gen privately. It works out to about even on a trade-in->upgrade every year cycle, only you don't have to fork over the $600 up front.
When you return the device, it needs to be in mint condition. You now have a credit obligation with Klarna, whereas on the pervious system, there was also 0% financing but it was bundled AppleCare+.
I don't think anyone will ever excercise the buyout option since the phone will never be worth more than the buyout price. And like you're saying, this program does not make sense unless you are upgrading every single year.
I mean in any case, every option looks defensible once you've accepted the premise that you need a new phone every 12 months. Any minute differences in costs are just rounding errors. Like I really don't think someone upgrading every year is going to have a significantly different retirement income because they saved $1200 every year by not buying the iphone outright. It's really just a convenience thing, not a financial decision.
This kind of business model is just another manifestation of "you'll own nothing and be happy."
Unless you are happy with Apple or Google literally owning your phone and everything in it, the solution is to buy a Pixel, with cash, unlock the bootloader, and flash GrapheneOS.
Except in this case, you can still choose to own it at the end of the lease. The total lease price (if you buy it at the end) is the exact same as the retail price, there's no interest and no extra fees.
The issue is deeper than than. Even if you buy, not lease, the iPhone, you don't control the software. Apple is still the effective owner, and tells you what you can and can't run on your own device. Worse, Apple is able to remotely inject user-hostile programs, such as the planned CSAM scanner that was planned but ultimately abandoned[0].
[0] https://9to5mac.com/2023/09/01/csam-scanning-flaw/
All of that is true, but has nothing to do with the new payment plan apple just released.
Replaced by a lease program - https://www.apple.com/shop/apple-upgrade
Pay $32/mo (so $770 total) to use an iPhone for two years and then give it back to Apple.
This is truly the most dystopian timeline.
> Pay $32/mo (so $770 total) to use an iPhone for two years and then give it back to Apple.
At the end of your device lease term, you have an option to buy out your leased device. With the buy out cost being equal to the device sticker price minus the amount you had already paid on your lease.
This seems pretty fair to me tbh.
Was it replaced though? I still see the option to finance at 0% on https://www.apple.com/shop/buy-iphone/iphone-17-pro.
> This is truly the most dystopian timeline.
Why? Leasing has always been an option that some people and businesses prefer, depending on the circumstances. It’s commonly done with cars. In business situations leasing can be very common because it works well with your cash flow and doesn’t require taking more debt on your books.
You can buy out the item at the end of the lease term. Some people like this optionality because they get to defer the purchase decision into the future and benefit from any new information, like whether or not a new iPhone is worth upgrading to or how the battery is holding up.
The fact that we need to use the financing models of cars for basic consumer electronics is the dystopian part.
Then I guess we’ve been in the dystopia for almost a century now. When I was a kid in the 70s and 80s we leased our TV and VCR. It was hugely common in the UK, the company was on many high streets and literally called Radio Rentals, founded 1930: https://en.wikipedia.org/wiki/Radio_Rentals
> Radio Rentals was the largest television rental group in the UK and claimed that at its peak it had more than two million customers, more than 500 shops, 3,600 technicians, 2,700 skilled installers and a large ancillary staff. It had sales and service locations across the UK; the Radio Rentals logo being a common sight on many High Streets.
We still have this in the US, it’s called Rent-A-Center and it’s a way to extract extra money from poor people for luxuries they can’t afford.
You don’t need to do it. It’s an option.
Also calling the latest iPhone “basic consumer electronics” is out of touch. The budget options are older generation iPhones or other phones, not one of the most expensive brands on the market.
You already do it for music and TV shows. That's not cheap either.
You can still just buy it. This is another payment option.
For now
"need" is doing a lot of work for a luxury product
The most dystopian thing about this timeline is how completely normalised corporate propaganda is.
> While our customers have loved the iPhone Upgrade Program, we’re always looking for ways to give them more flexibility, better value, and a more seamless experience.
If I were malicious dictator for life, there would be a special section in my gulags for the people who write copy that entails telling customers it's raining while pissing on them.